Floor 04 · Create
Social media video production. Made for the scroll.
Social media video production makes short videos built for how people watch on phones: vertical, captioned, with a hook in the first seconds, cut for Reels, TikTok, Shorts and ads. yop plans, films and edits social videos from Tallinn, turns one shoot into many edits, and subtitles them in the languages you sell in.
Social video
How is social media video different from a brand film?
A brand film is watched on purpose; a social video has to earn the next second while someone scrolls. So everything changes: a vertical frame, a hook inside the first three seconds, captions for silent viewers, a length the platform favours and an ending with a clear next step.
It also changes the economics. Instead of one polished film, a social shoot produces raw material for many edits: different hooks, lengths and formats for organic posts and for ads, so you can test what works and keep a steady feed.
- Vertical first. 9:16 for Reels, TikTok and Shorts, with square and 4:5 versions for feeds and ads.
- Hooks. Several openings for the same video, tested against each other.
- Captions. Burned-in subtitles, because most people watch muted.
- Volume. One shoot day planned to produce weeks of videos.
What we make
Six kinds of short video.
Product videos
Short demos and unboxings that show the product working in under thirty seconds.
Talking-head explainers
Your founder or expert answering one question per video, filmed to sound natural.
Behind the scenes
The team, the process and the place, filmed so people see who they buy from.
Customer stories
Short testimonials and case videos with real customers, made with their consent.
Ad cuts
Versions built for Meta and YouTube ads, with different hooks and calls to action.
Event and launch clips
Fast edits from events, launches and trade fairs, published while people still care.
Compare
A social video or a brand film?
| Social media video compared with a brand film | Social media video | Brand film |
|---|---|---|
| Format | Vertical, 6 to 60 seconds | Horizontal, 1 to 3 minutes |
| The first seconds | A hook, or nothing | Room to build |
| Sound | Captions; music optional | Voice and music carry it |
| Output of one shoot | Many short edits | One film and a few cut-downs |
| Life span | Days to weeks per video | A year or more |
How it runs
Four steps to a full feed.
Content session
Goals, audience and the questions people ask, turned into a list of video ideas.
Plan
Hooks, scripts or talking points and a shot list for one efficient shoot day.
Shoot
Filmed vertically with good sound and light, on location or in a studio.
Edit
Videos cut for each platform, captioned in your languages and delivered in batches.
Languages
Can one video be reused across languages?
Yes. Many social videos work with captions alone, so one edit can carry subtitles in English, Turkish, Estonian, German, Finnish, French, Spanish and Arabic. For talking-head videos we plan who speaks which language on the shoot day, so each market gets a native speaker on camera.
Every subtitle is written by a native speaker, not machine-translated, because a clumsy caption sinks a good video fast.
Your videos
One shoot day, weeks of videos.
Send us your product and the platforms you post on. Expect our answer two working days later: the first video ideas we would film.
Questions
Asked about social video.
How many videos come out of one shoot day?
A well-planned day typically gives a batch of short videos plus spare hooks and ad edits, enough to post for weeks. The exact count comes from the plan.
Do you make videos for specific platforms?
Yes. Each edit is made for its platform’s format, length and style: Reels, TikTok, YouTube Shorts, LinkedIn and ads.
Whose is the footage?
Yours: the finished videos and every raw clip. We deliver both, and you can use them anywhere.
Can you publish the videos and use them in ads, too?
Yes. yop’s social media and Meta ads work uses the same videos, so production, posting and ads follow one plan.
yop is a creative agency in Tallinn for video production, TV and online commercials and brand identity, made by the team that also builds your site.
Commercials, brand films and product videos, shot and edited.
TV and online ads, from script to the last cut-down.
Animation that explains what a camera can’t.
Logo, colour, type and the rules that hold them together.
Photos that sell the product and show the people behind it.
Decks that make the case in the first five slides.