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Floor 02 · Web

Landing page design services. One page built for one click.

Landing page design services create the single page people land on after clicking an ad, an email or a post, written and built to turn that click into a lead or a sale. yop writes, designs and builds landing pages in Tallinn, sets up the tracking and runs A/B tests, and the page lives on your own domain.

Landing pages

Why give each campaign its own landing page?

Because a homepage tries to talk to everyone, and a landing page talks to the one person who clicked one ad. It repeats the promise of the ad, answers the questions that stop that person from acting, and offers one next step. Every extra link is a way out.

That focus is why landing pages usually convert better than sending paid traffic to the homepage, and why Google Ads rewards pages that match the search with a better quality score and lower costs.

  • Message match. Visitors land on a headline that echoes the ad they clicked, word for word.
  • One action. One form or one button, repeated where it helps.
  • Proof. Reviews, numbers, logos or examples placed close to the action.
  • Speed. Loads in about two seconds on a phone, because paid clicks don’t wait.

What you get

Copy, design, build and testing.

01

Copy

Headline, sections and form written for one audience and one offer, in every language the campaign runs in.

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02

Design

A layout made for the offer, mobile first, with the action always within reach.

03

Build

Built on your own WordPress site or as a fast standalone page on your domain, never locked into a builder subscription.

04

Tracking

Analytics, ad conversions and the CRM hand-over set up and tested before the campaign starts.

05

A/B tests

Headline, offer or layout variants tested on real traffic, with the winner chosen on numbers.

06

Ads

If you want, the Google or Meta campaigns that send traffic to the page, run by the same team.

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Compare

A landing page or the homepage?

A campaign landing page compared with a homepage
A campaign landing page compared with a homepageLanding pageOur pickHomepage
AudienceOne segment from one campaignEveryone
GoalOne actionMany possible next steps
Links outFew or noneThe full menu
Matches the adWord for wordRarely
Measured byConversion rate and cost per leadMany metrics at once

How it runs

Four steps from click to lead.

01

Brief

The offer, the audience, the campaign and the one action we want, with the questions buyers have before acting.

02

Copy and wireframe

Words and structure first, approved before design.

03

Design and build

The page designed and built on your domain, with tracking tested.

04

Test

Traffic split between versions, results read weekly, the winner kept.

Cost and timing

What turnaround should we expect for one landing page?

A landing page with copy, design, build and tracking usually takes one to three weeks, depending on how fast content and approvals come back. Pages in several languages, or with calculators and integrations, take longer.

yop prices landing pages as a fixed price per page or per campaign, agreed after the brief. Tests and new variants can be added later at a fixed price too.

Your campaign

Show us the ad, the page is our job.

Tell us what you offer and who clicks. In two working days one of the founders writes back with the first headline we would test.

Questions

Asked about landing pages.

What are landing page design services?

Landing page design services plan, write, design and build a single page for one campaign or offer, set up its tracking and test versions of it. yop does all of these in one team.

A fixed price per page or per campaign, set after a short brief. Languages, integrations and the number of test variants decide the price.

Between one and three weeks; content and approvals set the pace.

Yes. We write first, since the words shape the layout. yop writes landing pages in eight languages.

On your own website, usually WordPress, or as a fast standalone page on your domain. We avoid builder subscriptions that hold the page hostage.

Yes. We test headlines, offers and layouts on real traffic and keep the version that brings leads at the lowest cost.

A campaign page is built for paid traffic, but an evergreen landing page can rank and be quoted by AI assistants if it answers a real search question. We plan for that with you when it makes sense.