Floor 03 · Grow
Facebook ads agency. Ads people stop for.
A Facebook ads agency plans and runs paid campaigns on Facebook and Instagram, and on Meta the creative decides most of the result. yop runs Meta ads from Tallinn with videos and photos made by our own crew, sets up the Pixel and Conversions API properly, and the ad account and its data stay in your name.
Meta ads
What does a Facebook ads agency do?
A Facebook ads agency builds the campaigns, audiences and ads that put your offer in front of the right people on Facebook, Instagram, Messenger and WhatsApp, then tests and adjusts them until the cost per lead or sale is where it needs to be. Meta’s targeting has become largely automatic, so today most of the work is in creative and tracking.
That is where we focus. Every ad gets several versions with other hooks, formats and lengths; the numbers decide where the budget goes. Then we install the Meta Pixel and Conversions API, so Meta optimises on actual leads and sales.
- Strategy. Offer, audience, funnel and budget, set before the first ad.
- Creative. Short videos, photos and carousels made by our own team.
- Tracking. Meta Pixel, Conversions API and CRM events.
- Testing. Hooks, formats and offers tested every week.
What we run
Six parts of a Meta campaign.
Campaign strategy
Prospecting, retargeting and offers planned as one funnel, with a budget split you can follow.
Video ads
Short vertical videos with a hook in the first seconds, filmed and edited in-house.
Photo and carousel ads
Product, lifestyle and customer-story images in your brand style.
Audiences
Broad, lookalike and retargeting audiences built from your own data.
Pixel and Conversions API
Server-side tracking set up and checked, so results don’t vanish with browser blocking.
Lead forms and landing pages
Instant forms or landing pages built and connected to your CRM.
Compare
Meta ads or Google Ads?
| Meta ads compared with Google Ads | Meta ads | Google Ads |
|---|---|---|
| How people find you | They see you while scrolling | They search for you |
| Best at | Creating demand, visual products, retargeting | Catching demand that already exists |
| What matters most | Creative | Keywords and landing pages |
| What a click usually costs | Often lower | Often higher |
| Strongest when paired with | Search ads | Social content |
How it runs
Four steps to ads that pay back.
Audit or setup
Your business manager, ad account, Pixel and Conversions API, built or checked and registered to you.
Plan and create
Offers, audiences and the first round of creatives.
Launch and test
Campaigns live, with new creative tested every week.
Report
Cost per lead or sale, what worked, and the next round of creative.
Creative
Should the agency make the creatives too?
On Meta, yes. Meta finds the people; the creative has to make them stop scrolling. Agencies that only manage campaigns end up waiting for the client to send new images, and the account stalls when the same ads run for months. yop’s Create floor films and photographs for the campaigns, so new creative is ready every week.
Your card pays Meta for the ads. yop’s fees for setup, management and creative are fixed and agreed up front.
Your ads
Show us the offer, we make the first ads.
Describe your product and your buyers. Our reply comes within two working days and covers the first creative ideas we would test.
Questions
Asked about Meta ads.
What does a Facebook ads agency do?
A Facebook ads agency plans paid campaigns on Facebook and Instagram, makes the creative, runs and tunes them, and handles audiences, tracking and reporting.
What does a Facebook ads agency cost?
With yop: fixed fees for setup, monthly management and creative, all agreed up front. Ad costs are separate: Meta charges them to your card.
Is Facebook advertising still effective?
Yes, for products and services people buy on impulse or on recommendation, and for retargeting visitors. Creative and tracking decide most of the result.
What is the difference between Meta ads and Google Ads?
Google Ads reaches people searching for something; Meta ads reach people while they scroll. Search catches existing demand and social creates new demand. Many businesses need both.
Do you make the ad creatives?
Yes. yop films and photographs ads in-house and makes new versions every week, so campaigns don’t wear out.
Whose are the ad account and the Pixel?
Yours. Business manager, ad account, Pixel and data are all registered to you; we are a partner you can remove whenever you choose.
Can you run Meta ads in other languages?
Yes. We run campaigns and produce creative in English, Turkish, Estonian, German, Finnish, French, Spanish and Arabic.
Floor 03 · Grow
More on the Grow floor
Digital marketing services from Tallinn: SEO and GEO, content, digital PR, social media and paid ads, planned as one. You own every account and all the data.
SEO and GEO services from yop: rank on Google and get named in ChatGPT, Gemini and Perplexity answers, with one plan, one report and one team.
Technical fixes, content and links that lift you on Google.
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Crawling, indexing and speed fixed at the source.
What holds your site back, ranked by what it costs you.
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How often AI assistants name you, measured every month.