Floor 03 · Grow
Local SEO services. On the map, near your buyers.
Local SEO services put a business in front of nearby people searching for what it sells: in Google’s map pack, on Google Maps and in AI answers to “near me” questions. yop runs local SEO remotely from Tallinn for businesses in any city, in eight languages, and your Business Profile and listings stay in your name.
Local SEO
Where does local SEO differ from ordinary SEO?
Regular SEO competes for the organic results across a whole country. Local SEO fights for the map pack and Google Maps in one area. Google ranks those results on three signals: how relevant your profile is to the query, your distance from the searcher, and prominence, which reviews and mentions around the web largely decide.
That means the Google Business Profile matters as much as the website. Categories, services, hours, photos, posts and your replies to reviews all feed the ranking, and the same facts are now read by AI assistants when someone asks for a recommendation nearby.
- Google Business Profile. Categories, services, opening hours, photos and posts filled in and kept up to date.
- Reviews. An easy routine for asking satisfied customers, and an answer under each review.
- Citations. The same name, address and phone number on directories and maps.
- Local pages. Pages for each service and area you really serve, with local schema.
What we do
Six levers for local rankings.
Profile optimization
Categories, services, attributes and descriptions chosen for how people search in your area.
Review system
A short request flow by email, SMS or QR code, and replies written in your voice.
Citation cleanup
Your business details made identical across Google, Apple Maps, Bing and local directories.
Location and service pages
Pages for each location or service area, with real local detail and LocalBusiness schema.
Multi-location setup
Separate profiles, pages and reports for each branch, run from one plan.
Map rank tracking
Rank tracking on a map grid of your area, showing the streets where you appear and the ones where you don’t.
Compare
Local SEO or national SEO?
| Local SEO compared with national SEO | Local SEO | National SEO |
|---|---|---|
| Where you appear | Map pack, Google Maps, local answers | Organic results across the country |
| Main ranking inputs | Profile, proximity, reviews, citations | Content, links, technical health |
| Typical searches | “dentist near me”, “plumber in Tallinn” | “how to choose a dentist” |
| Best for | Businesses that serve an area | Businesses that sell everywhere |
How it runs
Four steps onto the map.
Check
We audit the profile, citations, reviews and map positions in your area.
Fix
Profile completed, details aligned everywhere, local pages written.
Grow
Reviews requested and answered; posts and photos added every month.
Report
Map rankings, calls, direction requests and form leads, every month.
Several languages
Can local SEO work in more than one language?
Yes, and in many cities it should. Tourists, expats and immigrant communities search in their own language, and a business that answers them in it stands out. We add language versions of your service pages, write profile posts and review replies in the customer’s language, and set up hreflang so each version reaches the right people.
We work remotely, so your business can be anywhere. We don’t create fake addresses or virtual offices to rank in cities where you have no presence.
Your area
Tell us your area, we map your rivals.
Send your business name and the services you want to be found for. In two working days one of the founders writes back with where you rank today.
Questions
Asked about local SEO.
What do local SEO services involve?
Local SEO services improve a business’s visibility in local search: the Google map pack, Google Maps and AI answers to questions about nearby services. They cover the Business Profile, reviews, citations, local pages and rank tracking.
How soon does local SEO start working?
Fixes to the profile and citations can move rankings within weeks. In crowded areas, rankings climb over several months as reviews and local authority add up.
Do reviews matter for local SEO?
A lot: they are among the strongest local ranking signals. Their number, recency and rating matter, and so do your replies, which show customers and Google that the business is active.
Do I need local SEO if I already run Google Ads?
Ads go quiet when spending ends; a strong map position keeps the phone ringing. Most local businesses do best with both, using ads to fill gaps while local SEO builds.
Can local SEO help a business with several locations?
Yes. Each location needs its own profile, page and reviews. yop manages them from one plan and reports per location.
Does the Google Business Profile stay in our name?
Yes. yop is added as a manager on the profile, and you keep ownership of it and of every directory listing.
How much do local SEO services cost?
yop charges a fixed setup price and a fixed monthly fee, agreed after the local visibility check. The number of locations and languages decides the scope.
Floor 03 · Grow
More on the Grow floor
SEO and GEO services from yop: rank on Google and get named in ChatGPT, Gemini and Perplexity answers, with one plan, one report and one team.
Technical fixes, content and links that lift you on Google.
Your name in the answers ChatGPT, Gemini and Perplexity give.
Crawling, indexing and speed fixed at the source.
What holds your site back, ranked by what it costs you.
Categories and products that rank and sell.
How often AI assistants name you, measured every month.