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The yop blog. What we learn, written down.

Plain answers from the work we do every week: search and AI answers, software, websites and selling in new markets and languages. Written by Anıl Kölmük and Hatice Kölmük, who run yop from Tallinn.

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GEO

What is GEO, and how do you get named in AI answers?

Written by Hatice Kölmük30 October 20267 min read

Generative engine optimization (GEO) means shaping your pages so that AI assistants like ChatGPT, Perplexity and Google’s AI Overviews can find them, make sense of them and cite them. It stands on the same base as SEO, pages that can be crawled and indexed, and adds content written so a model can lift a clear, sourced answer straight from it.

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