Floor 04 · Create
Brand identity design. One face, everywhere.
Brand identity design is creating the visible parts of a company, its logo, colours, type and the rules for using them, so it looks like the same company on a website, an invoice and a billboard. yop designs identities as systems: every part comes with the reason it exists and a file your team can use.
What is in the box
A system, not just a logo.
Logo and mark
A wordmark and a short mark that still reads at 16 pixels, drawn on a grid so it can be rebuilt exactly.
Colour and type
A palette with contrast checked for text, and typefaces licensed for web, print and apps.
Guidelines and templates
A short rulebook plus ready files: social posts, slides, documents and email signatures.
Deliverables
What you walk away with.
| ItemItem | Formats | Used for |
|---|---|---|
| Logo set | SVG, PNG, PDF | Web, print, signage |
| Colour palette | HEX, RGB, CMYK | Screens and print |
| Typography | Web and desktop fonts | Site, documents, slides |
| Guidelines | PDF and a web page | Anyone who designs for you |
| Templates | Figma and Google Slides | Posts, decks, documents |
| Favicon and app icons | SVG and PNG sets | Browsers and phones |
How it works
Four doors to a brand.
Workshop
Who you serve, who you compete with and the one thing people should remember.
Directions
Two visual directions on a moodboard, each tried on a real page and a real post.
Design
The chosen direction becomes logo, colour, type and layout rules.
Hand-over
Guidelines, templates and every source file, in your name.
Your brand
Start with a brand workshop.
Send us your current logo, or just the name. We come back with the questions the workshop will answer.
Questions
Before the first sketch.
What is included in a brand identity?
A logo and mark, a colour palette, typography, layout rules and a set of templates, all described in a short guideline document.
How long does a brand identity take?
Usually a few weeks from the workshop to the final files, depending on how many directions and rounds of feedback you need.
Can you refresh an existing brand?
Yes. Often the name and the core mark stay, and we fix what does not work: contrast, type and the system around them.
Can the same team make the website?
Yes. The people who draw the identity also build the site and shoot the videos, so the brand arrives intact instead of being reinterpreted by three suppliers.
yop is a creative agency in Tallinn for video production, TV and online commercials and brand identity, made by the team that also builds your site.
Commercials, brand films and product videos, shot and edited.
TV and online ads, from script to the last cut-down.
One shoot day, weeks of vertical videos.
Animation that explains what a camera can’t.
Photos that sell the product and show the people behind it.
Decks that make the case in the first five slides.