Floor 04 · Create
Brand identity design. One face, everywhere.
Brand identity design is creating the visible parts of a company, its logo, colours, type and the rules for using them, so it looks like the same company on a website, an invoice and a billboard. yop designs identities as systems: every part comes with the reason it exists and a file your team can use.
What is in the box
A system, not just a logo.
Logo and mark
A wordmark and a short mark that still reads at 16 pixels, drawn on a grid so it can be rebuilt exactly.
Colour and type
A palette with contrast checked for text, and typefaces licensed for web, print and apps.
Guidelines and templates
A short rulebook plus ready files: social posts, slides, documents and email signatures.
Deliverables
What you walk away with.
- 01
Logo set
- Formats
- SVG, PNG, PDF
- Used for
- Web, print, signage
- 02
Colour palette
- Formats
- HEX, RGB, CMYK
- Used for
- Screens and print
- 03
Typography
- Formats
- Web and desktop fonts
- Used for
- Site, documents, slides
- 04
Guidelines
- Formats
- PDF and a web page
- Used for
- Anyone who designs for you
- 05
Templates
- Formats
- Figma and Google Slides
- Used for
- Posts, decks, documents
- 06
Favicon and app icons
- Formats
- SVG and PNG sets
- Used for
- Browsers and phones
How it works
Four doors to a brand.
- 01
Workshop
Who you serve, who you compete with and the one thing people should remember.
- 02
Directions
Two visual directions on a moodboard, each tried on a real page and a real post.
- 03
Design
The chosen direction becomes logo, colour, type and layout rules.
- 04
Hand-over
Guidelines, templates and every source file, in your name.
Questions
Before the first sketch.
Something else on your mind? Ask us directly →
Your brand
Start with a brand workshop.
Send us your current logo, or just the name. We come back with the questions the workshop will answer.
What is included in a brand identity?
A logo and mark, a colour palette, typography, layout rules and a set of templates, all described in a short guideline document.
How long does a brand identity take?
Usually a few weeks from the workshop to the final files, depending on how many directions and rounds of feedback you need.
Can you refresh an existing brand?
Yes. Often the name and the core mark stay, and we fix what does not work: contrast, type and the system around them.
Can the same team make the website?
Yes. The people who draw the identity also build the site and shoot the videos, so the brand arrives intact instead of being reinterpreted by three suppliers.