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Market research services. Numbers before decisions.
Market research services tell you how big a market is, who buys in it, what they pay and how they find suppliers, before you commit a budget. yop runs desk and digital market research from Tallinn in eight languages, reading local sources in their own language, and hands over a report your team can act on.
Market research
What do market research services include?
Scope, plainly
Desk and digital research, interviews and online surveys. No fieldwork panels; we brief one for you if you need it.
Market research collects facts about a market and turns them into answers for one decision: enter or not, which product first, what price, which channel. A good study starts from that decision and gathers only the data it needs.
yop focuses on desk and digital research: public statistics, company registers, search demand, marketplaces, reviews, prices, competitors’ sites and ads, plus short interviews and online surveys when the numbers need a human voice. We do not run large consumer panels; when a project needs one, we say so and help you brief a fieldwork company.
- Market size and demand. Search volumes, statistics and sales signals by country and language.
- Customers. Who buys, why, and how they compare suppliers, from reviews, forums and interviews.
- Prices. What competitors charge, how they package it and where the gaps are.
- Channels. Where buyers look: search, marketplaces, social, partners and AI assistants.
Studies we run
Six questions research answers.
Market entry study
Is there demand for your product in a new country, who already sells it there and what it would take to compete.
Search demand analysis
How many people search for what you sell, in which words and languages, measured with Semrush and Google data. The cheapest proxy for real demand.
Customer research
Interviews and short surveys with buyers and lost prospects, sorted into the reasons people choose, hesitate and leave.
Pricing research
Price points, packages and discounts across the market, so you can see where your price sits and what buyers get for it elsewhere.
Competitor landscape
Who the competitors are in each market, how they position themselves and where they are weak.
Product and concept tests
An idea, a name or a landing page shown to the right audience before you build, with clear criteria for go or no go.
Compare
Desk research or fieldwork?
| Desk research, interviews and fieldwork panels compared | Desk and digital researchOur pick | Interviews and surveys | Fieldwork panels |
|---|---|---|---|
| What it answers | How big, who sells, at what price | Why people buy or don’t | How a population behaves, at scale |
| Typical sources | Statistics, registers, search data, sites, reviews | Customers, prospects, experts | Recruited consumer panels |
| Speed | Fast | Medium | Slow |
| Cost | Low | Medium | High |
| At yop | Yes | Yes | We brief a partner |
How it runs
From one question to one report.
The decision
We write down the decision the research must support and the questions that settle it.
Method and sources
Which data, which countries and languages, which interviews. Nothing starts until you sign off the plan.
Research
We gather and verify the numbers, read local sources in the language they were written in and carry out the interviews or surveys.
Report and call
Findings, sources and a recommendation, presented in a call so your team can question every number.
Several countries
Is the research done in each market’s own language?
Yes, and that is where most of the value is. Statistics offices, trade press, forums and reviews are written in the local language, and a study built only from English sources misses half the market. yop reads sources in English, Turkish, Estonian, German, Finnish, French, Spanish and Arabic, and lists every source so you can check it.
Research for several countries follows the same structure in each, so the markets can be put side by side and you can choose where to go first.
Your market
Name the market, we find the numbers.
Tell us the country, the product and the decision you need to make. Expect our answer two working days later: how we would research it.
Questions
Asked about research.
What do market research services do?
Market research services collect and analyse data about a market, its customers, competitors and prices, so a company can make a decision on evidence. yop runs desk and digital research, interviews and online surveys and reports the findings with their sources.
Primary or secondary market research: what separates the two?
Secondary research works with what is already published: statistics, industry reports, search data and competitor websites. Primary research collects new data from people through interviews or surveys. Most studies start with secondary research and add primary research where the gaps are.
What is the usual timeline for a market research project?
Desk research for a single market is usually done in a few weeks. Interviews, surveys and each extra country add time, which is planned in the brief before work starts.
How much do market research services cost?
yop prices each research project as a fixed price per phase after a short discovery call. The number of countries, languages, interviews and survey responses decides the scope.
When is market research worth paying for?
Before any decision that is costly to reverse: a new country, a product launch, a price change or picking the channel that gets the budget. Research costs less than a launch that misses.
Do you run focus groups and consumer panels?
No. yop focuses on desk research, interviews and online surveys. When a project needs a large panel or focus groups, we write the brief and help you choose a fieldwork partner.
How does market research feed into brand strategy?
Research supplies the facts strategy decisions rest on: who the buyers are, what they value and what competitors already claim. At yop the same team then turns those findings into positioning, a website and a search plan.
Brand strategy agency in Tallinn: research, positioning and a written plan, done before anything is built. Fixed price per phase, in eight languages.
One clear reason to pick you, in words your buyers use.
Which channels first, what to spend, how to measure.
Who wins your buyers today, and how.