Floor 03 · Grow
Content writing services. Words that get found.
Content writing services produce the articles, service pages, landing pages and product descriptions that answer what your buyers search for and ask AI assistants. yop writes content in Tallinn for SEO and GEO in eight languages, from keyword research to the finished page, and every piece is checked by a person who knows the subject.
Content writing
What makes content rank and get quoted?
Content ranks when it answers the question behind a search better than the pages already there: more specific, more current, easier to scan and written by someone who knows the subject. It gets quoted by AI assistants when the answer sits in the first lines of a section, in plain sentences, with facts and sources an assistant can lift.
So every piece we write starts from research, not from a word count: what people search, what they ask next, what the top pages miss and what your company can say that nobody else can. Then we write, edit, add schema and internal links, and publish.
- Research. Keywords, questions, competitors and your own expertise.
- Structure. Headings that match questions, with the answer first.
- Writing. Plain, specific sentences in your voice and the reader’s language.
- Optimization. Metadata, schema, links and images before publishing.
What we write
Six kinds of content.
Service and landing pages
Service and product pages built around what buyers want answered before they reach out.
Blog articles and guides
Answers to the questions your buyers search for, from short explainers to long guides.
Product and category copy
Descriptions that help buyers choose and give search engines unique text to rank.
Help centre content
Clear how-to articles that cut support requests and get quoted in AI answers.
Case studies
Your projects told as problem, work and result, with the client’s approval.
Translation and localization
Content adapted to each market by native speakers, with local keywords.
Compare
Written by people, by AI, or bought by the word?
| Content written by people compared with AI-generated text and freelance marketplaces | Written by people (our way)Our pick | AI-generated text | Freelance marketplace |
|---|---|---|---|
| Knows your subject | Yes, after a briefing | No | Varies |
| Original facts and examples | Yes | Rarely | Varies |
| Checked for accuracy | Yes | No | Varies |
| Planned for Google and AI citations | Yes | Partly | Rarely |
| Speed | Days per piece | Minutes | Days |
How it runs
Four steps from question to page.
Plan
Topics and keywords chosen, mapped to pages and ranked by value.
Brief
For each piece: the question, the angle, the sources and the facts only you can add.
Write and edit
Draft, edit and fact-check, then your review.
Publish
Metadata, schema, internal links and images, published and tracked.
AI
Do you use AI to write content?
We use AI for research and checks: summarizing sources, finding the questions people ask, spotting gaps in a draft. The writing is done by people. AI-generated text tends to say what every other page already says, and that is exactly what neither Google nor AI assistants need another copy of.
Every piece is checked for originality before delivery, and you get the sources behind every fact.
Your content
Name the question buyers ask most.
Expect our answer two working days later: how we would answer it, and where it should live on your site.
Questions
Asked about content.
What do content writing services cover?
Content writing services research and write web content such as articles, service pages, landing pages and product descriptions. yop writes content for SEO and GEO in eight languages.
How much do content writing services cost?
yop prices content per piece or as a fixed monthly plan, agreed after a topic plan. Length, research depth and language decide the price, not a rate per word.
How does SEO writing differ from regular writing?
SEO writing starts from what people search and ask, puts the answer where search engines and readers expect it, and adds structure, metadata and links. People still have to enjoy reading it.
How often should we publish new content?
Often enough to cover the questions buyers ask, at a quality you can keep up. Most companies do better with a few solid pieces a month than with a pile of thin ones.
Do we need to provide topics and keywords?
No. yop builds the topic and keyword plan from search data and your sales questions. Your input on what you know best makes the content better.
How long until content shows results?
New pages usually start ranking within a few months, faster on established sites. AI assistants that search the web can quote a good page within weeks.
Do you write in other languages?
Yes. yop writes in English, Turkish, Estonian, German, Finnish, French, Spanish and Arabic, with local keyword research for each market.
Floor 03 · Grow
More on the Grow floor
Digital marketing services from Tallinn: SEO and GEO, content, digital PR, social media and paid ads, planned as one. You own every account and all the data.
SEO and GEO services from yop: rank on Google and get named in ChatGPT, Gemini and Perplexity answers, with one plan, one report and one team.
Technical fixes, content and links that lift you on Google.
Your name in the answers ChatGPT, Gemini and Perplexity give.
Crawling, indexing and speed fixed at the source.
What holds your site back, ranked by what it costs you.
Found on the map when people search nearby.
Categories and products that rank and sell.
How often AI assistants name you, measured every month.