Floor 04 · Create
A creative agency for film, ads and brand.
A creative agency turns what a company stands for into things people see and remember: a logo, a film, an advert. On the Create floor yop makes three of them: video production, commercials for TV and online, and brand identity design. The same team builds your website and runs your search, so every film and every colour is made for the place where it will be used.
On this floor
Seven services, one visual language.
Film
Commercials, brand films and product videos, shot and edited.
TV and online ads, from script to the last cut-down.
One shoot day, weeks of vertical videos.
Animation that explains what a camera can’t.
Which one do I need?
Start from where it will be seen.
You need a spot for TV, YouTube or connected TV.
Short films built to land the message before the skip button.
You want a company film, product videos or videos for hiring.
Films for the website, sales calls and recruiting, cut for every channel.
Your logo, colours and fonts change from one file to the next.
One mark, one palette and a short rulebook with ready templates.
A new company or product line is about to get its name.
Start with the identity, then put it on film and on the site.
How it runs
From brief to every format.
Brief
What the piece has to change, who will see it and where it will run.
Concept
Two or three directions as a script, a storyboard or a moodboard.
Make
Shooting, design and edit, with review points agreed in advance.
Deliver
Masters and cut-downs for each channel, plus the project files.
Reuse
Stills, templates and short versions for the website and social feeds.
Your brief
Tell us where it runs, we make it fit.
A few lines about the product, the audience and the channels is enough. We answer with a first direction.
Questions
Before the first frame.
What does a creative agency do?
It plans and produces the visible side of a brand: the identity, the films and adverts, and the campaigns that carry them. yop covers identity, video and commercials, and links them to the website and search work on our other floors.
Can one brief cover a logo, a film and a website?
Yes, and that is where one team helps most. The identity is drawn with the film and the site in mind, so nothing has to be redrawn or re-exported later.
How is creative work priced?
By phase, after the brief. Concept, production and delivery each get a fixed price, and the proposal lists what you receive at the end of each one.
Which files do we receive?
Final masters in every format you need, the cut-downs for each channel and the editable design files, so your team can make new versions without us.
Commercials, brand films and product videos, shot and edited.
TV and online ads, from script to the last cut-down.
One shoot day, weeks of vertical videos.
Animation that explains what a camera can’t.
Logo, colour, type and the rules that hold them together.
Photos that sell the product and show the people behind it.
Decks that make the case in the first five slides.