Floor 03 · Grow
Link building services. Links worth having.
Link building services earn links to your site from other relevant websites, which remain one of the strongest signals Google uses to judge authority. yop builds links from Tallinn through real outreach in eight languages, using content we write and design ourselves, and you get the full list of every placement.
Link building
Is link building still effective today?
Yes, provided the links are earned on real sites. A link from a relevant site that people read still tells Google your page deserves to rank, and the same sites are often the sources AI assistants cite. What stopped working are bought links from networks built only to sell them: they are easy for Google to spot and can do more harm than good.
So we earn links the slow way. We find sites your buyers already read, offer them something worth linking to, such as data, a guide, a tool or an expert answer, and follow up like a person, not a mail merge.
- Relevance. Sites in your industry or region, read by your buyers.
- Real traffic. Sites with an audience, not just a domain rating.
- Editorial placement. Links inside real content, chosen by an editor.
- Natural anchors. Brand and descriptive anchors, not the same keyword repeated.
How we earn links
Six ways to earn a link.
Linkable content
Data studies, guides, calculators and visuals made by our own writers and designers, worth citing.
Expert outreach
Your expertise offered to journalists and editors who need a source.
Guest articles
Useful articles for relevant publications, written by us under your name.
Unlinked mentions
Sites that mention your brand without a link, asked to add one.
Broken link replacement
Dead links on relevant pages replaced with your better resource.
Local and partner links
Suppliers, associations, events and directories that should link to you anyway.
Compare
Earned links or bought links?
| Earned editorial links compared with links bought from a network | Earned links (our way)Our pick | Links bought from a network |
|---|---|---|
| The site has real readers | Yes | Rarely |
| Placed by an editor | Yes | No |
| Risk of a Google penalty | Low | High |
| Also helps AI visibility | Often | No |
| Price model | Fixed per phase | Per link |
How it runs
Four steps to links that last.
Review
Your backlinks, lost links and the links competitors have, by country and language.
Plan
Target sites and the content we will use to earn links from them.
Create and pitch
Content made, personal outreach sent, follow-ups handled.
Report
Every live link listed with the page, the anchor and the date.
Other languages
Do you earn links in other countries too?
Yes. Links from sites in your target market and language help most for ranking there, and they are where most competitors don’t look. yop writes and pitches in English, Turkish, Estonian, German, Finnish, French, Spanish and Arabic, so outreach reads as if it comes from someone local, not from a template run through a translation tool.
For international sites we plan links per language folder, together with hreflang and local content.
Your links
Show us your rivals, we find their links.
Send your site and two competitors. In two working days one of the founders writes back with the links they have that you could earn.
Questions
Asked about links.
What do link building services involve?
Link building services earn links to a website from other relevant sites, through content, outreach and digital PR, to build the site’s authority in search engines.
How much do link building services cost?
yop prices link building as a fixed price per phase or per month, agreed after a backlink review, not per link. The markets, languages and content we create decide the scope.
When does link building start to show?
The first placements normally appear a few weeks after outreach begins. Their pull on rankings grows over the months after.
Do you buy links from PBNs or link networks?
No. We only earn links on real sites through editorial placement. Network links risk penalties and do almost nothing for AI visibility.
What happens if a link disappears?
We monitor every link we earn. If one is removed, we ask the site about it and note it in the next report.
Which sites do you pitch, and why those?
We look at relevance to your buyers, genuine traffic, editorial standards and the links your competitors have already won.
Can link building help with AI Overviews?
Indirectly, yes. Links and mentions on trusted sites make your brand more visible in the sources AI assistants draw on.
Floor 03 · Grow
More on the Grow floor
Digital marketing services from Tallinn: SEO and GEO, content, digital PR, social media and paid ads, planned as one. You own every account and all the data.
SEO and GEO services from yop: rank on Google and get named in ChatGPT, Gemini and Perplexity answers, with one plan, one report and one team.
Technical fixes, content and links that lift you on Google.
Your name in the answers ChatGPT, Gemini and Perplexity give.
Crawling, indexing and speed fixed at the source.
What holds your site back, ranked by what it costs you.
Found on the map when people search nearby.
Categories and products that rank and sell.
How often AI assistants name you, measured every month.