Floor 03 · Grow
Google Ads agency. Clicks that turn into leads.
A Google Ads agency plans, builds and manages your paid search, Shopping and YouTube campaigns so each euro of ad spend brings leads or sales at a cost you can plan around. yop manages Google Ads from Tallinn, builds the landing pages in the same team and sets up tracking properly, and the ad account and its data stay in your name.
Google Ads
What work does a Google Ads agency handle?
A Google Ads agency researches what your buyers search for, builds campaigns around those searches, writes the ads, sets bids and budgets, and adjusts them every week based on what brings leads. The difference between a profitable account and an expensive one is usually in the details: negative keywords, match types, conversion tracking and the page the ad sends people to.
We run the account and its landing pages as one job: a strong ad that lands on a slow or unclear page throws the click away. And we set up conversion tracking before spending, so every decision rests on leads and sales, not clicks.
- Search. Text ads on the searches that show buying intent.
- Shopping and Performance Max. Product ads from your feed, for online stores.
- YouTube and Display. Video and banner ads for reach and remarketing.
- Tracking. Conversions, enhanced conversions and offline leads from your CRM.
What we manage
Six parts of a working account.
Keyword research
The searches worth paying for, and the long list of negatives that aren’t.
Campaign structure
Campaigns and ad groups organized by intent, with budgets where the returns are.
Ads and assets
Headlines, descriptions, sitelinks and images run side by side to find the winners.
Landing pages
Pages built or improved by our own designers and developers to match each campaign.
Conversion tracking
Google Ads, GA4 and your CRM connected, so the account learns from real leads and sales.
Weekly optimization
Each week we go through bids, budgets, search terms and ads, and log what we change.
Compare
Google Ads or SEO?
| Google Ads compared with SEO | Google Ads | SEO |
|---|---|---|
| Time to first results | Days | Months |
| Cost | Every click | Work on pages and links; no click cost |
| Control | Full: budgets, targeting, timing | Partial |
| When you stop | Traffic stops | Rankings fade slowly |
| Best for | Fast leads, tests, launches | Steady, long-term traffic |
How it runs
Four steps to a profitable account.
Audit or setup
An existing account audited, or a new one created in your name, with tracking.
Plan
Campaigns, keywords, budgets and targets agreed before launch.
Launch
Campaigns and landing pages live, with tracking tested on real conversions.
Optimize
Tweaks every week and a plain-English report every month.
Budget
What Google Ads budget makes sense for us?
Enough to buy a few dozen clicks a day on your main keywords, so results are visible within weeks rather than months. Click prices depend on the market and the keyword, so we estimate the budget from real cost-per-click data for your searches before you commit.
Your card pays Google for the clicks. yop’s setup and management fees are fixed and agreed up front.
Your account
Share read access, we’ll audit the account.
Starting from zero? Send us what you sell instead. In two working days one of the founders writes back with what we would change first.
Questions
Asked about Google Ads.
What work does a Google Ads agency handle?
A Google Ads agency plans, builds and manages paid campaigns on Google Search, Shopping, YouTube and Display, sets up conversion tracking and optimizes bids, budgets and ads for leads or sales.
What does a Google Ads agency cost?
With yop: one fixed setup fee and one fixed monthly management fee, both agreed before work starts. Click costs are separate: Google charges them to your card.
What budget do we need for Google Ads?
It depends on click prices in your market. We estimate it from real cost-per-click data for your keywords, so you can see the expected leads before you start.
How long until Google Ads brings results?
Clicks start on day one. Reliable lead numbers usually settle after a few weeks, once the campaigns have enough conversion data.
Does the Google Ads account stay ours?
Yes. We open it in your name or leave it there, and work through a manager account you can disconnect whenever you like.
Do you build landing pages too?
Yes. yop designs and builds landing pages in the same team, so campaigns and pages are planned and tested together.
Can you run Google Ads abroad?
Yes. We run them in English, Turkish, Estonian, German, Finnish, French, Spanish and Arabic, with keywords researched and ads written per market.
Floor 03 · Grow
More on the Grow floor
Digital marketing services from Tallinn: SEO and GEO, content, digital PR, social media and paid ads, planned as one. You own every account and all the data.
SEO and GEO services from yop: rank on Google and get named in ChatGPT, Gemini and Perplexity answers, with one plan, one report and one team.
Technical fixes, content and links that lift you on Google.
Your name in the answers ChatGPT, Gemini and Perplexity give.
Crawling, indexing and speed fixed at the source.
What holds your site back, ranked by what it costs you.
Found on the map when people search nearby.
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How often AI assistants name you, measured every month.