Floor 04 · Create
Commercial video production for ads people watch to the end.
Commercial video production is the making of advertising films: TV spots, online pre-roll and social ads that sell one thing in a few seconds. yop writes the concept and script, plans and runs the shoot, edits the master and delivers every version your media plan needs.
What we make
One idea, every screen it runs on.
TV spots
15, 30 and 60 second films with broadcast-ready masters in the specs your channel asks for.
Online and pre-roll
Ads that land the message before the skip button, with versions for YouTube, connected TV and display.
Social cut-downs
Vertical and square edits with captions, for feeds where most people watch with the sound off.
The deliverables
One shoot, five versions.
| VersionVersion | Length | Where it runs |
|---|---|---|
| Master | 30 seconds | TV and connected TV |
| Short | 15 seconds | TV and YouTube pre-roll |
| Bumper | 6 seconds | YouTube and streaming |
| Vertical | 9:16, 15 to 30 seconds | Reels, TikTok and Shorts |
| Square | 1:1, 15 seconds | Feeds and display |
How it works
From one line to the final master.
Concept
Two or three ideas built on one message, each with a reference film.
Script and board
The words, the shots and the timing on paper, approved before anyone books a crew.
Shoot
Location, cast, crew and kit in one call sheet, shot in as few days as the script allows.
Edit
Picture, sound, music, grading and captions, with the rounds of changes agreed in advance.
Deliver
Masters and cut-downs in each channel’s format, named so your media buyer finds them.
Your ad
Start with the one line it has to say.
Tell us what the ad should sell and where it will run. We answer with a first concept and the shoot it needs.
Questions
Before the first take.
What does a commercial production company do?
It turns a brief into a finished advert: concept, script, storyboard, casting, the shoot, editing, sound and the final versions for each channel. At yop the same team also plans the landing page and the search side, so the ad and the site tell one story.
How many weeks does a TV spot take, from script to air?
A simple spot can go from approved script to delivery in a few weeks. Casting, locations and approvals add time, and the proposal lists a date for each step.
Is a commercial the same thing as a brand film?
No. A commercial sells one thing in a fixed slot, usually between 6 and 60 seconds. A brand film tells a longer story about the company and is often watched on its own.
yop is a creative agency in Tallinn for video production, TV and online commercials and brand identity, made by the team that also builds your site.
Commercials, brand films and product videos, shot and edited.
One shoot day, weeks of vertical videos.
Animation that explains what a camera can’t.
Logo, colour, type and the rules that hold them together.
Photos that sell the product and show the people behind it.
Decks that make the case in the first five slides.