Floor 03 · Grow
AI SEO agency. Be the answer, not a link.
AI SEO, also called generative engine optimization or GEO, is the work of getting your company named and cited when people ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews. As an AI SEO agency, yop makes your pages easy for these systems to read, trust and quote, and measures how often they do.
How assistants pick a source
Three things they look for.
A direct answer
Assistants lift the reply from the top of a page. A page that warms up for three paragraphs loses to one that answers straight away.
Facts with a source
Numbers, prices and dates with a source beside them are safer to repeat, so assistants prefer them.
The same story everywhere
When your site, profiles and directories describe you the same way, models stop mixing you up with others.
Example report
Where AI mentions you.
Each month the same list of buyer questions goes to four assistants, and every company they mention is logged. Below is that report, filled in for a clinic we made up.
33 of 20 answers name the clinic
| Question | ChatGPT | Gemini | Perplexity | AI Overviews |
|---|---|---|---|---|
| best family dentist in tallinn | Not mentioned | Named, no link | Not mentioned | Not mentioned |
| dentist open on sunday tallinn | Not mentioned | Not mentioned | Not mentioned | Not mentioned |
| english speaking dentist tallinn | Named, no link | Not mentioned | Not mentioned | Not mentioned |
| how much is a dental check-up in estonia | Not mentioned | Not mentioned | Not mentioned | Not mentioned |
| emergency dentist tallinn tonight | Not mentioned | Not mentioned | Named, no link | Not mentioned |
Cited with a linkNamed, no linkNot mentioned
What we change
Six levers for AI visibility.
| AreaArea | What we do | Why it matters |
|---|---|---|
| Opening lines | Each key page answers its question in the first 50 words | Answers are lifted from the top of a page |
| Facts | Sources and dates next to numbers, prices and claims | Sourced facts are safer to repeat |
| Schema | Organization, Service, FAQ and Article markup | It tells machines what each page is about |
| Entity | One description of the company on the site, profiles and directories | Consistency stops models confusing you with others |
| Crawler access | robots.txt open to AI crawlers, plus an llms.txt file | A crawler that is shut out cannot cite you |
| Bing | Bing Webmaster Tools and IndexNow | Several assistants search through Bing |
How it works
Your first three months.
Audit
Weeks 1–2. Your buyers’ questions go to each assistant, and we note which companies come back in the answers.
Fix
Weeks 2–6. Crawler access, schema, company facts and the opening lines of your key pages.
Publish
Month 2. New pages for every question where a rival gets the citation today.
Measure
Month 3. The same questions again, so you see the change in mentions and citations.
Your visibility
Find out what AI says about you.
The first step is an audit: the questions your buyers ask, run through the assistants they use, and who gets named today.
Questions
GEO, in plain words.
What is AI SEO?
AI SEO is optimizing your content so AI assistants and AI search features use it in their answers and name your company as the source. Another name for it is GEO, short for generative engine optimization.
How does GEO relate to SEO?
GEO sits on top of SEO. Rankings still count, since many assistants run a web search before replying, and GEO adds answer-first writing, sourced facts and one consistent description of your company.
How do you measure AI visibility?
We keep a fixed list of questions your buyers ask and run them through ChatGPT, Gemini, Perplexity and Google’s AI Overviews every month, logging whether you are named, cited or missing.
Will ChatGPT definitely recommend us after the work?
Nobody can promise that; the answers shift from one day to the next. Our part is to fix whatever makes assistants skip your site and to report each month how often your name comes up.
Floor 03 · Grow
More on the Grow floor
SEO and GEO services from yop: rank on Google and get named in ChatGPT, Gemini and Perplexity answers, with one plan, one report and one team.
Technical fixes, content and links that lift you on Google.
Crawling, indexing and speed fixed at the source.
What holds your site back, ranked by what it costs you.
Found on the map when people search nearby.
Categories and products that rank and sell.
How often AI assistants name you, measured every month.