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AI SEO agency. Be the answer, not a link.
AI SEO, also called generative engine optimization or GEO, is the work of getting your company named and cited when people ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews. As an AI SEO agency, yop makes your pages easy for these systems to read, trust and quote, and measures how often they do.
How assistants pick a source
Three things they look for.
A direct answer
Assistants lift the reply from the top of a page. A page that warms up for three paragraphs loses to one that answers straight away.
Facts with a source
Numbers, prices and dates with a source beside them are safer to repeat, so assistants prefer them.
The same story everywhere
When your site, profiles and directories describe you the same way, models stop mixing you up with others.
Example report
Where AI mentions you.
Each month the same list of buyer questions goes to four assistants, and every company they mention is logged. Below is that report, filled in for a clinic we made up.
33 of 20 answers name the clinic
| Question | ChatGPT | Gemini | Perplexity | AI Overviews |
|---|---|---|---|---|
| best family dentist in tallinn | Not mentioned | Named, no link | Not mentioned | Not mentioned |
| dentist open on sunday tallinn | Not mentioned | Not mentioned | Not mentioned | Not mentioned |
| english speaking dentist tallinn | Named, no link | Not mentioned | Not mentioned | Not mentioned |
| how much is a dental check-up in estonia | Not mentioned | Not mentioned | Not mentioned | Not mentioned |
| emergency dentist tallinn tonight | Not mentioned | Not mentioned | Named, no link | Not mentioned |
Cited with a linkNamed, no linkNot mentioned
What we change
Six levers for AI visibility.
- 01
Opening lines
- What we do
- Each key page answers its question in the first 50 words
- Why it matters
- Answers are lifted from the top of a page
- 02
Facts
- What we do
- Sources and dates next to numbers, prices and claims
- Why it matters
- Sourced facts are safer to repeat
- 03
Schema
- What we do
- Organization, Service, FAQ and Article markup
- Why it matters
- It tells machines what each page is about
- 04
Entity
- What we do
- One description of the company on the site, profiles and directories
- Why it matters
- Consistency stops models confusing you with others
- 05
Crawler access
- What we do
- robots.txt open to AI crawlers, plus an llms.txt file
- Why it matters
- A crawler that is shut out cannot cite you
- 06
Bing
- What we do
- Bing Webmaster Tools and IndexNow
- Why it matters
- Several assistants search through Bing
How it works
Your first three months.
- 01
Audit
Weeks 1–2. Your buyers’ questions go to each assistant, and we note which companies come back in the answers.
- 02
Fix
Weeks 2–6. Crawler access, schema, company facts and the opening lines of your key pages.
- 03
Publish
Month 2. New pages for every question where a rival gets the citation today.
- 04
Measure
Month 3. The same questions again, so you see the change in mentions and citations.
Demand
Many names, one discipline.
Source: Semrush, monthly searches, US database, October 2026
Questions
GEO, in plain words.
Something else on your mind? Ask us directly →
Your visibility
Find out what AI says about you.
The first step is an audit: the questions your buyers ask, run through the assistants they use, and who gets named today.
What is AI SEO?
AI SEO is optimizing your content so AI assistants and AI search features use it in their answers and name your company as the source. Another name for it is GEO, short for generative engine optimization.
How does GEO relate to SEO?
GEO sits on top of SEO. Rankings still count, since many assistants run a web search before replying, and GEO adds answer-first writing, sourced facts and one consistent description of your company.
How do you measure AI visibility?
We keep a fixed list of questions your buyers ask and run them through ChatGPT, Gemini, Perplexity and Google’s AI Overviews every month, logging whether you are named, cited or missing.
Will ChatGPT definitely recommend us after the work?
Nobody can promise that; the answers shift from one day to the next. Our part is to fix whatever makes assistants skip your site and to report each month how often your name comes up.