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Custom software development.

Custom software development is writing software that follows the way your company already works, so your team stops bending its process around tools designed for someone else. yop is a custom software development company in Tallinn: we design, code and ship it, and the code, the data and the accounts stay in your name.

What we build

Built from an empty file.

01

SaaS products

Subscription products with accounts, plans and payments, built to carry thousands of customers on one codebase.

02

Internal tools

The order screen, the approval flow, the weekly report: work your team now does by hand across five tabs.

03

MVPs

The smallest real product that answers the one question your investors keep asking.

Open →

Business software

The work tools we build most.

Field service and maintenance

Work orders, maintenance rounds and bookings, with the technician filling in the visit report on a phone at the site.

Customers and sales

A CRM, quotes that turn into orders, and WhatsApp conversations kept on the customer record.

Customer and dealer portals

A portal where customers follow their requests, and an ordering system for dealers and field sales reps.

Stock, orders and production

Stock levels, order status and the production line on one screen, from the first order to the delivery note.

Running the business

Income and expenses, timesheets and task tracking, in place of the spreadsheets passed around every month.

Automation and integrations

Links to accounting, e-invoicing and marketplaces, AI assistants that sort incoming requests, and phone apps for teams in the field.

Build or buy?

Five questions, one honest answer.

Answer five questions. If an off-the-shelf tool fits, we will say so.

01Does your process differ from how most companies in your field work?

02Will more than 20 people use it every day?

03Do you need it to talk to systems you already have?

04Is the software itself part of what you sell?

05Do you need to own the code and data?

0 of 5 answered

Answer the questions to see a recommendation.

Compare

Custom or off-the-shelf?

How custom software compares with off-the-shelf tools
QuestionQuestionCustom softwareOur pickOff-the-shelf
Does it fit your process?Built around itYou adapt to it
Who owns it?You own the code and the dataYou rent a licence
Upfront costHigherLower
Cost as you growMostly hosting and upkeepRises with every seat
Time to startWeeksDays
Connections to other systemsAny system with an APIWhat the vendor supports

How it works

Five doors to launch.

01

Discover

One workshop to map the problem, the users and what success looks like.

02

Design

Clickable screens before code, so changing your mind stays cheap.

03

Build

Short cycles, a live staging link and a demo every week.

04

Launch

Production, monitoring and the keys handed over to you.

05

Grow

SEO, GEO and new features, if you want us to stay.

Your software

Start with one workshop.

In one session we sort out the problem, who will use the tool and how you will know it works. Building comes after, only if it makes sense.

Questions

Asked before every project.

How much does custom software cost?

It depends on scope. We price after a short discovery, as a fixed price per phase, so you never sign an open-ended contract.

You. We open the Git repository and the hosting under your company on day one and work inside them as guests.

Yes. We often build the first version and then hand it over to an in-house team with documentation and pairing sessions.

A narrow internal tool is often live within weeks, while a full product runs for months. Discovery ends with a phase-by-phase calendar, and from then on a new build lands on your staging link each week.