Floor 05 · Go global
International expansion, one market at a time.
International expansion means selling where buyers speak, search and pay differently from your home market. On the Go global floor yop handles the digital side of that move: international SEO and website localization for new languages, a nearshore development team inside the EU, and market entry for Türkiye. We work in eight languages, and a native speaker writes or checks every page.
On this floor
Three services, one map of your markets.
- 05.1
International SEO and localization
Rank in every market you sell to, in its own language.
- You receive
- Native-language pages, hreflang and a plan per market
- Starts with
- Market check
- 05.2
Nearshore software development
An EU-based development partner in your time zone.
- You receive
- An EU-based team working in your hours and your repository
- Starts with
- Intro call
- 05.3
Turkey market entry
Turkish translation, a Turkish site and Turkish search.
- You receive
- A Turkish site, a Turkish keyword map and a launch plan
- Starts with
- Market check
Which one do I need?
Start from the market you want.
- IfYour site has to rank in a new language or a new country.International SEO and localizationKeywords researched per market, a folder per language and hreflang.
- IfYou need developers in a European time zone, under EU contracts.Nearshore software developmentA team in Tallinn that commits to your repository and your tools.
- IfYou want to sell to buyers in Türkiye.Turkey market entryTurkish translation, prices in lira and a Turkish search plan.
- IfYour pages exist in several languages but only one of them brings enquiries.International SEO and localizationAn audit of each version, then fixes market by market.
How it runs
Research first, then one language at a time.
- 01
Market check
Search demand, competitors and price levels in each market you are weighing.
- 02
Language plan
Which languages go first, the URL structure and the hreflang set-up.
- 03
Localize
Pages written or adapted by native speakers, with prices, formats and examples changed for the market.
- 04
Launch
Search Console for each market, local profiles and the first links.
- 05
Grow
A report per market each month, and the next language once the first one pays off.
Demand
Companies plan their next market.
Source: Semrush, monthly searches, US database, October 2026
Questions
Before the next market.
Something else on your mind? Ask us directly →
Your next market
Name the market, we check the demand.
Tell us where you sell today and where you want to sell next. We answer with what the search data says.
What do international expansion services include?
At yop they cover the digital side of entering a market: research, a localized website, multilingual SEO, local profiles and, when you need it, a development team based in the EU.
How do we pick the first new market?
The one where search demand, competition and your margins line up best. We compare the candidate markets with real search data before a single page is translated.
Do you translate or localize?
We localize. Prices, examples, units and legal details change with the market, and a native speaker writes or checks every page before it goes live.
Why does yop have a separate page for Türkiye?
Because we work in Turkish every day, and dijitalicerik, our SEO agency in Türkiye, runs search from inside the market. That gives Turkish projects a head start.