Floor 05 · Go global
Website localization services. Local in every language.
Website localization services adapt a website for another market: the words, but also prices, units, examples, forms, legal pages, images and search keywords, so it reads as if it were written there. yop localizes websites in Tallinn into eight languages, with native speakers, multilingual SEO and the development work in one team.
Localization
How does localization go beyond translation?
Translation moves the words into another language. Localization changes whatever a reader in the new market would find foreign: prices and currencies, date and number formats, units, phone formats, examples, images, payment methods, legal texts and the search terms people really use there.
A translated page often reads as if it came from somewhere else, and it targets keywords nobody types. A localized page reads as local, ranks for local searches and converts like the original.
- Copy. Rewritten by native speakers for the market, not word for word.
- Search. Local keyword research, metadata, slugs and hreflang for each version.
- Details. Currencies, formats, contact details, legal pages and payment methods.
- Layout. Longer words, different scripts and right-to-left Arabic handled in the design.
What we localize
Six layers of a local site.
Content
Pages, menus, forms, emails and error messages, rewritten for each market.
Multilingual SEO
Keywords researched per market, translated metadata and slugs, hreflang and a sitemap per language.
Right-to-left layouts
Arabic versions with mirrored layouts and a suitable typeface, tested on real devices.
Ecommerce details
Prices, currencies, taxes, shipping and payment methods set for each country.
Images and video
Screenshots, images with text and video subtitles replaced for each language.
Workflow
A setup that flags new pages for translation, so language versions don’t fall behind.
Compare
Machine translation, translation or localization?
| Machine translation, human translation and website localization compared | Machine translation | Human translation | Localization by yopOur pick |
|---|---|---|---|
| Reads naturally | Rarely | Usually | Yes |
| Local search terms | No | Sometimes | Yes |
| Prices, formats, legal pages | No | Sometimes | Yes |
| Built into the site | Plug-in | You do it | Yes, with hreflang |
| Cost | Lowest | Medium | Higher |
How it runs
Four steps to a local site.
Plan
Markets, languages, pages and keywords chosen, starting with the pages that sell.
Localize
Native speakers rewrite the copy and research keywords; images and details are adapted.
Build
Language versions, hreflang, sitemaps and right-to-left layouts set up on staging.
Review and launch
A native reviewer checks every page in place, then the version goes live and is submitted to search engines.
Languages
Which languages do you localize into?
English, Turkish, Estonian, German, Finnish, French, Spanish and Arabic. We work in fewer languages than large translation agencies on purpose: in each of these we can research keywords, write and review natively, and build the site version ourselves.
If you need a language outside these eight, we say so at the start rather than hand it to a tool.
Your next language
Name the market, we check the demand first.
In two working days one of the founders writes back with the search demand for your main keywords in that language.
Questions
Asked about localization.
What are website localization services?
Website localization services adapt a website for another language and market: content, keywords, prices, formats, legal pages, images and layout, including multilingual SEO and the technical setup.
Website translation vs localization: where is the line?
Translation converts the words. Localization adapts everything a local reader would notice, from prices and examples to the search terms people use, so the site reads as local.
How much does website localization cost?
yop prices localization as a fixed price per phase, based on the number of pages and languages and the technical setup, agreed after a market and language plan.
How long does website localization take?
Key pages for one language are usually ready within a few weeks. Full sites and several languages are rolled out in phases, starting with the pages that sell.
Does localization help SEO?
Yes. Each language version targets the keywords people use in that market, with its own metadata and hreflang, so it can rank in local search and be quoted by AI assistants in that language.
Do you localize into Arabic?
Yes, including right-to-left layouts, Arabic typography and testing on real devices.
Can you localize a WordPress or Shopify site?
Yes. yop sets up multilingual WordPress, WooCommerce and Shopify sites with separate language versions, translated slugs and hreflang.
Floor 05 · Go global
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