Floor 01 · Build
Custom CRM development that follows your own pipeline.
Custom CRM development means building a customer relationship system around your own pipeline, instead of bending your process to an off-the-shelf tool. yop designs the stages, screens and automations with your team, connects them to the tools you already use, and keeps the code and the customer data in your name.
What it covers
One place for every customer.
Pipeline and deals
Stages that match your sales process, with deal values, owners and next steps, so nobody keeps a second list in a spreadsheet.
Contacts and history
Every call, email, invoice and ticket on one customer page, visible to sales, support and accounting.
Automations and reports
Reminders, hand-offs between teams and the reports your managers read every Monday, changed without calling a consultant.
Build or subscribe
Your own CRM or a rented one?
| How a custom CRM compares with a subscription CRM such as Salesforce or HubSpot | ACustom CRMOur pick | BSubscription CRM |
|---|---|---|
| Fits your process | Built around your stages and fields | You adapt to its objects and limits |
| Price as you grow | No fee for each new user | A fee per user, every month |
| Where the data lives | Your own database and hosting | Inside the vendor’s platform |
| Time to start | A first version in a few months | Accounts in a day, setup takes longer |
| Connections | Any system with an API | The integrations the vendor offers |
How it works
From whiteboard to Monday’s pipeline review.
- 01
Map
One workshop on your pipeline: stages, fields, who does what and which reports matter.
- 02
Prototype
Clickable screens for the pipeline, a customer page and the main report, tried by the people who will use them.
- 03
Build
Weekly releases to a test link, with your real data imported early so feedback is about real customers.
- 04
Connect
Email, calendar, invoicing and your website forms, wired in one at a time.
- 05
Run
Training, backups, monitoring and changes as the team grows.
Demand
Companies are looking for their own CRM.
Source: Semrush, monthly searches, US database, October 2026
Questions
Before you cancel the per-seat plan.
Something else on your mind? Ask us directly →
Your pipeline
Draw your pipeline, we build the rest.
Send us the stages your deals go through today. We answer with the first version we would build.
What is custom CRM development?
It means a CRM made for a single company and nobody else: your pipeline stages, your fields and permissions, your automations and reports. Instead of renting seats month after month, the company keeps the finished system as its own asset.
How much does a custom CRM cost?
It depends on the modules and integrations. A first version with pipeline, contacts and one or two connections is priced in fixed phases after the pipeline workshop, so you know the cost of each step before it starts.
Can you move our data out of Salesforce, HubSpot or Excel?
Yes. We map your existing fields, clean duplicates, import the history and run both systems side by side until the team has switched.
Who owns the CRM and the customer data?
You do. From the first release, the source code lives in a repository you control and the database runs on hosting registered to your company.