Floor 04 · Create
Motion graphics agency. Ideas that move.
A motion graphics agency turns ideas that are hard to film, such as software, data, processes or a brand, into short animated videos. yop makes motion graphics in Tallinn for explainers, ads, social posts, websites and presentations, from script and storyboard to sound, and delivers each video in the languages you need.
Motion graphics
When is animation better than filming?
When the subject can’t be filmed well: software that lives on a screen, a service with no physical product, data that needs to be seen as a shape, a process that happens inside a machine, or an idea that is still only a plan. Animation also ages more slowly, can be updated without a reshoot and translates easily, because there are no lips to sync.
Motion graphics sits between design and film. It uses your brand’s shapes, type and colours, and adds timing, movement and sound so a message lands in seconds. The same assets can then become short loops for the website, social posts and ads.
- Explainers. How your product or service works, in sixty to ninety seconds.
- Ads and social. Short animated cuts for paid and organic placements.
- Brand motion. Logo animation, transitions and a motion style for everything you publish.
- Product and UI animation. Software screens and features shown clearly, without screen-recording clutter.
What we animate
Six kinds of moving image.
Explainer videos
Script, voice-over, illustration and animation that explain one product or idea from start to finish.
Animated ads
Short ads for Meta, YouTube and LinkedIn, in several lengths and formats.
Logo and brand animation
Your logo and brand elements brought to life for intros, outros and the website.
UI and product animation
Software features and app flows animated from the real designs, for sites, stores and demos.
Data and infographics
Numbers and processes turned into motion people can follow.
Website motion
Light animated loops and illustrations for heroes and product pages, built to load fast.
Compare
2D, 3D or live action?
| 2D motion graphics, 3D animation and live-action video compared | 2D motion graphics | 3D animation | Live-action video |
|---|---|---|---|
| Best for | Explainers, UI, data, brand | Products, spaces, mechanisms | People, places, emotion |
| Changes later | Easy | Medium | Needs a reshoot |
| Language versions | Easy | Easy | Subtitles or a new shoot |
| Relative cost | Lower | Higher | Varies with crew and location |
How it runs
Five steps from idea to motion.
Brief and script
The message, audience and length agreed, then the script written and approved.
Storyboard
Every scene sketched with the script beside it, so the whole video can be judged before animation.
Style frames
Key frames designed in your brand, so the look is approved before anything moves.
Animate and sound
Animation, voice-over, music and sound effects, with one round of changes built in.
Deliver
Final files in every format and language, plus short cut-downs for social and ads.
Timing
What is the turnaround for a motion graphics video?
A sixty-second explainer usually takes a few weeks from approved brief to final file, most of it in script, storyboard and design. Simple ad cuts and logo animations are faster; 3D and long videos take longer. Approving the script and storyboard on time keeps the schedule.
yop gives a fixed price per phase after the brief, so the cost is known before animation starts. Changes after the storyboard is approved are possible but priced separately, because they redo animation work.
Your animation
Tell us what’s hard to explain.
In two working days one of the founders writes back with how we would show it in sixty seconds.
Questions
Asked about animation.
What does a motion graphics agency do?
A motion graphics agency writes, designs and animates short videos such as explainers, animated ads, logo animations and data visuals, usually with voice-over, music and sound design.
What does a motion graphics video cost?
Length, style and complexity set the price. yop prices motion work as a fixed price per phase after the brief, from script to final delivery.
How long does motion graphics production take?
A sixty-second explainer usually takes a few weeks from brief to delivery. Short ads are faster; 3D and longer pieces take more time.
Are the script and sound included?
Yes. We write the script, cast the voice-over, pick the music and design the sound, so you receive a finished video.
Do you make 2D and 3D animation?
Yes. 2D suits most explainers, UI and brand work; 3D suits physical products and mechanisms. We recommend one after the brief.
Can the video be made in other languages?
Yes. Animation is easy to localize: new voice-overs and on-screen text in English, Turkish, Estonian, German, Finnish, French, Spanish and Arabic.
Who owns the animation?
Your company owns the final video and receives the project files, so it can be updated or reused later.
Films, photos, brand and decks from one creative team.
Commercials, brand films and product videos, shot and edited.
TV and online ads, from script to the last cut-down.
One shoot day, weeks of vertical videos.
Logo, colour, type and the rules that hold them together.
Photos that sell the product and show the people behind it.
Decks that make the case in the first five slides.