Floor 03 · Grow
Social media management services. Every week, in your voice.
Social media management services plan, create, publish and reply on your company’s social accounts, then report what it brought in. yop manages social media from Tallinn for companies on Instagram, LinkedIn, Facebook, TikTok and YouTube, makes the photos and videos in-house, and the accounts stay in your name.
Social media
What do social media management services include?
Social media management covers the whole loop: a strategy that says who you are talking to and why, a monthly content calendar, the posts themselves with copy, design, photo and video, publishing at the right times, replies to comments and messages, and a report on what worked.
Paid social, the ads that put posts in front of new people, is often part of it. We run it together with Meta ads, so the organic posts and the paid campaigns share one plan and one look.
- Strategy. Platforms, audience, themes and goals, set once and reviewed every quarter.
- Content. Posts, carousels, reels and stories made by our own team.
- Community. Comments and DMs answered in your tone, in each of your languages.
- Reporting. Reach, engagement, clicks and leads, explained every month.
What we handle
Six jobs, every month.
Content calendar
A month of posts planned around your launches, seasons and the questions your audience asks.
Short video
Reels, TikToks and Shorts filmed and edited by our own crew, not stock footage.
Design and photo
Carousels, graphics and photos in your brand style.
Publishing
Posts timed for when your followers are active, across all your platforms.
Community management
Comments and messages answered on working days, with questions passed to your team when needed.
Paid social
Boosted posts and campaigns on Meta and LinkedIn, run from the same plan.
Compare
An agency, a freelancer or a tool?
| yop compared with a freelancer and a scheduling tool for social media management | yopOur pick | Freelancer | Scheduling tool |
|---|---|---|---|
| Strategy | Yes | Sometimes | No |
| Photo and video made in-house | Yes | Rarely | No |
| Community replies | Yes | Sometimes | You do it |
| Several languages | Eight | Usually one | You do it |
| Cost | Fixed monthly fee | Lower | Lowest |
How it runs
Four steps to a steady feed.
Review
Accounts, audience, competitors and what has worked before.
Plan
Channels, topics, posting frequency and a first-month calendar, sent to you for sign-off.
Create and publish
Posts, photos and videos produced, approved and scheduled.
Report
Monthly numbers and the changes we make next month.
Platforms
Which platforms should a business be on?
The ones your buyers use and your team can keep up with. For B2B companies that is usually LinkedIn, with YouTube for longer explainers. Consumer brands usually belong on Instagram and TikTok, with Facebook for older buyers and local groups. Being active on two platforms beats being absent on five.
We choose with you in the first review, based on where your audience is and what kind of content you can supply.
Your accounts
Send us your profiles, we plan the first month.
Expect our answer two working days later: what we would post first, and why.
Questions
Asked about social media.
Agency, freelancer or a scheduling tool: which is right?
A tool can queue posts, not create them. A freelancer usually handles one slice of the job. An agency like yop covers strategy, content, video, replies and reporting in one team.
Floor 03 · Grow
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