Floor 03 · Grow
Ecommerce SEO services. Products people can find.
Ecommerce SEO services make an online store’s categories and products rank for the searches buyers make before they purchase, and appear in AI shopping answers. yop runs ecommerce SEO from Tallinn for WooCommerce, Shopify and custom stores, and because we also build stores, we fix templates, speed and structure ourselves.
Ecommerce SEO
Where does ecommerce SEO differ from ordinary SEO?
Stores have problems content sites don’t: thousands of near-identical product pages, filters that create endless URL variations, products going out of stock, the same item in several categories, and supplier descriptions copied across hundreds of shops. Most of the ranking potential sits in category pages, which often have little text and weak internal links.
Ecommerce SEO deals with this at template level: which filter combinations get indexed, how categories are structured and described, what happens to discontinued products, and how product schema passes prices, stock and reviews to Google and to AI shopping results.
- Category pages. A keyword-led structure, useful intro copy and internal links.
- Product pages. Unique descriptions, product schema, images and reviews.
- Facets and filters. Indexing rules, so filters help buyers without creating duplicates.
- Speed. Fast templates on phones, where most store visits happen.
What we do
Six jobs inside your store.
Category architecture
Categories and subcategories matched to how people search, with clean URLs and breadcrumbs.
Product content
Descriptions rewritten in your voice for the products that matter most, instead of text copied from suppliers.
Product schema
Price, availability, reviews and shipping marked up, so listings get rich results and feed AI shopping answers.
Faceted navigation
Filter and sort URLs handled with canonicals and indexing rules, so crawling goes to the pages that sell.
Store speed
Theme, images and scripts optimized for Core Web Vitals on phones.
International catalogues
Translated categories and products with hreflang, local currencies and local search terms.
Compare
Ecommerce SEO or shopping ads?
| Ecommerce SEO compared with shopping ads | Ecommerce SEO | Shopping ads |
|---|---|---|
| Cost per click | None | Every click |
| Time to results | Months | Days |
| After you stop | Keeps working for a long time | Stops at once |
| Best used for | Steady traffic to categories and products | Launches, sales, testing demand |
| Strongest when paired with | Shopping ads | Ecommerce SEO |
How it runs
Four steps to organic sales.
Audit
A crawl of the store, indexing data, category and product templates, speed and competitors.
Map
Keywords mapped to categories and products, with gaps and overlaps fixed.
Fix
Templates, schema, filters and speed fixed in the store by our developers.
Grow
Category copy, product content and links every month, with organic revenue reported.
Photo and video
Do product images and video affect SEO?
They affect both rankings and sales. Original product photos rank in image search and Google Shopping, and short product videos keep buyers on the page. Stock images used by every competitor add nothing. yop’s Create floor shoots product photos and videos, so they can be planned together with the SEO work.
Each image is named, compressed and described in the language of the page, which helps search engines and screen readers alike.
Your store
Send us the store, we find the lost categories.
Our reply comes within two working days and covers the categories that could rank and the first fixes we would make.
Questions
Asked about ecommerce SEO.
What are ecommerce SEO services?
Ecommerce SEO services improve an online store’s search visibility for its categories and products, through technical fixes, keyword mapping, product and category content, schema, speed and links.
How soon does ecommerce SEO pay off?
Fixes to templates and technical issues can move rankings in a few weeks. Category rankings and organic sales tend to grow across several months.
How much do ecommerce SEO services cost?
yop charges a fixed price for the audit and setup and a fixed monthly fee for ongoing work, agreed after looking at the store size, markets and languages.
Do you work with Shopify and WooCommerce?
Yes, and with custom stores. Because we build WooCommerce and Shopify stores ourselves, we edit themes and templates directly.
Can SEO reduce our dependence on paid ads?
Yes, over time. As categories and products rank, more sales come from organic search, and ads can focus on launches and on products that don’t rank yet.
Can you get our products into AI shopping answers?
Yes. Full product schema, clear specs, reviews and consistent product data make it easier for AI assistants and Google’s AI results to describe and suggest your products.
Can you work alongside our own team?
Yes. We do the work, coach your team, or split it: templates and technical work on our side, product copy on yours.
Floor 03 · Grow
More on the Grow floor
Found on Google, named by ChatGPT and the other assistants.
Technical fixes, content and links that lift you on Google.
Your name in the answers ChatGPT, Gemini and Perplexity give.
Crawling, indexing and speed fixed at the source.
What holds your site back, ranked by what it costs you.
Found on the map when people search nearby.
How often AI assistants name you, measured every month.