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SEO audit services. What to fix first.
SEO audit services examine a website the way Google and AI assistants do and list what stops it from ranking, ranked by the traffic and leads each issue costs. yop’s SEO audits cover technical health, content, links and visibility in AI answers, are carried out by the founders themselves, and end with a fix list your team or ours can work through.
SEO audit
What goes into an SEO audit?
A full SEO audit looks at four areas. Technical health: can search engines and AI crawlers crawl, render and index the site, and how fast is it? Content: do the pages answer what people search for, and do several pages compete for the same query? Authority: which sites link to you, compared with competitors? Visibility: where do you rank, and which brands do AI assistants name for your topics?
Automated tools find hundreds of warnings and rank them by count. An audit ranks them by consequence: a missing canonical on your best category page matters more than a hundred images without alt text in old blog posts.
- Technical. Crawling, indexing, speed, mobile, structured data, hreflang.
- Content. Search intent, gaps, thin and duplicate pages, cannibalization.
- Authority. Backlink profile, lost links and the links competitors have.
- AI visibility. What ChatGPT, Perplexity and AI Overviews answer on your topics, and which sources they quote.
What you get
Six parts of the audit.
Technical findings
Crawl, indexing and speed issues with the exact URLs and how to fix each one.
Content map
Your pages matched to the searches they should win, with gaps and overlaps marked.
Backlink review
The links you have, the ones you lost and the ones your competitors have that you could earn.
Competitor comparison
Your visibility next to three to five competitors, keyword by keyword.
AI answer check
Real buyer questions asked in ChatGPT, Perplexity, Gemini and AI Overviews, with the brands that get named.
Ranked fix list
Every issue scored by impact and effort, with an owner, so the first month’s work is obvious.
Compare
An audit or a tool report?
| An SEO audit by yop compared with an automated tool report | SEO audit by yopOur pick | Automated tool report |
|---|---|---|
| Finds technical issues | Yes | Yes |
| Ranks them by business impact | Yes | By count or a severity label |
| Reads content and intent | Yes | No |
| Checks AI answers | Yes | Rarely |
| Includes a plan | Yes, a ranked fix list | No |
| Can carry out the fixes | Yes, same team | No |
How it runs
Four steps to a clear fix list.
Access
Read access to Search Console, analytics and the site, and a short call about your goals.
Crawl and research
The crawl, a data review, and competitor and AI answer checks.
Findings
The report and fix list, walked through in a call with your team.
Fixes
Optional: yop carries out the fixes, or supports your developers while they do.
When
When should you get an SEO audit?
Before a redesign or migration, after a drop in traffic, before entering a new market, and roughly once a year otherwise. A traffic drop is the most urgent case: the audit lines up its timing with Google updates, site changes and lost links to find the cause.
An audit usually takes two to four weeks, depending on the size of the site, and is priced as a fixed fee before we start.
Your audit
Send us the site, we tell you what hurts.
Tell us what changed recently, if anything. Expect our answer two working days later: the scope and the fixed price of the audit.
Questions
Asked about audits.
What are SEO audit services?
SEO audit services examine a site’s technical state, content, backlinks and visibility in search, and end with a list of fixes in priority order. Our audits add a check of how you appear in AI answers.
How much does an SEO audit cost?
yop charges a fixed fee agreed before the audit starts, based on the size of the site, the number of languages and markets, and how deep the backlink and competitor review goes.
What is the timeline for an SEO audit, start to report?
Two to four weeks in most cases; site size and data access decide which end.
Can I get a good SEO audit for free?
Free tools give a useful list of warnings, but not the judgement of which ones matter for your business. A paid audit should leave you with a plan, not just a list.
How often should a website be audited?
Once a year in full, and again before a redesign, a migration or a new market, or when traffic falls for no clear reason.
Will an SEO audit find why traffic dropped?
Most of the time, yes. We line up the drop with Google updates, site changes, indexing data and lost links to find the cause and the fix.
Who carries out the audit?
yop’s founders, not a junior team. The same people present the findings and can lead the fixes.
Floor 03 · Grow
More on the Grow floor
Found on Google, named by ChatGPT and the other assistants.
Technical fixes, content and links that lift you on Google.
Your name in the answers ChatGPT, Gemini and Perplexity give.
Crawling, indexing and speed fixed at the source.
Found on the map when people search nearby.
Categories and products that rank and sell.
How often AI assistants name you, measured every month.