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Technical SEO services. Fixed at the source.
Technical SEO services make sure search engines and AI crawlers can find, read and trust every page on your site: crawling, indexing, speed, structured data and site structure. yop delivers technical SEO from Tallinn with developers in the same team, so the issues an audit finds are fixed in the code, not left in a report.
Technical SEO
What do technical SEO services cover?
Technical SEO is the part of SEO that happens in the code and on the server: whether Google can crawl the pages, which of them it indexes, how fast they load, how they link to each other and what structured data tells search engines about them. Good content on a site Google can’t read properly doesn’t rank.
The same foundations now decide visibility in AI search. ChatGPT, Perplexity and Google AI Overviews rely on crawlers too, and a page they can’t fetch, or one that only appears after JavaScript runs, can’t be quoted. We check both kinds of crawler in every audit.
- Crawling. robots.txt, XML sitemaps, internal links, crawl budget and server logs.
- Indexing. Canonicals, noindex rules, duplicates, redirects and Search Console coverage.
- Speed. Core Web Vitals: LCP, INP and CLS on real phones.
- Meaning. Schema markup, hreflang, headings and clean HTML.
What we fix
Six layers under every page.
Crawl and index
Blocked sections, orphan pages, redirect chains and duplicates found and fixed, so the right pages get indexed.
Core Web Vitals
Slow templates, heavy scripts and layout shifts fixed in the theme, not hidden behind a plugin.
Structured data
Organization, product, article, FAQ and breadcrumb schema written to match what the page shows.
Site architecture
URLs, menus and internal links organised so link equity flows to the pages that earn money.
International SEO
hreflang, per-language folders and localised metadata for multi-language and multi-country sites.
AI crawler access
robots.txt, llms.txt, server-rendered content and clear facts for GPTBot, ClaudeBot, PerplexityBot and Google.
Compare
An audit report or audit and fixes?
| Technical SEO with fixes compared with an audit-only service | Technical SEO by yopOur pick | Audit-only agency |
|---|---|---|
| Finds the issues | Yes | Yes |
| Fixes them in the code | Yes, same team | Sends a ticket list to your developers |
| Theme and template changes | Yes | Rarely |
| Site migrations | Planned and carried out | Advised |
| AI crawler checks | In every audit | Sometimes |
How it runs
Four steps from crawl to clean.
Crawl
A full crawl, Search Console data and, where possible, server logs.
Rank
Issues ranked by the traffic at risk and the effort to fix, with an owner for each.
Fix
Code, templates, redirects and schema changed on staging, then released.
Monitor
Indexing, Core Web Vitals and errors checked every month, so new issues are caught early.
Migrations
Do we need technical SEO for a site migration?
Yes, more than at any other time. A new design, platform or domain can lose a large share of search traffic overnight if URLs change without redirects, if templates drop headings and schema, or if the staging block is left on at launch. We map every old URL to a new one, test the redirects before launch and watch indexing for the weeks after.
The safest migrations are planned with SEO from the first wireframe, which is easier when the same team builds the new site.
Your site
Send us the URL, we crawl it.
Our reply comes within two working days and covers the first technical issues we see and what they are costing you.
Questions
Asked about technical SEO.
What do technical SEO services fix?
Technical SEO services improve how search engines and AI crawlers access, read and index a website: crawling, indexing, speed, structured data, site structure and international setup. yop audits these and fixes them in the code.
What does a technical SEO audit check?
Crawlability, indexing, redirects, canonicals, duplicates, Core Web Vitals, mobile rendering, structured data, internal links, hreflang, security and access for AI crawlers.
Why won’t Google index my pages?
Typical culprits: a stray noindex tag, a robots.txt rule, a canonical aimed at a different URL, thin or copied content, or orphan pages with no internal links. In Search Console, the page indexing report lists why each URL was left out.
When do technical SEO fixes start to pay off?
Crawl and index fixes can show up within weeks, as soon as Google revisits the pages. Speed and structure improvements usually show in rankings over a few months.
How much do technical SEO services cost?
yop prices technical SEO as a fixed price per phase: the audit first, then the fixes, priced once we know what they involve.
Does technical SEO matter if we already have good content?
Yes. Content that can’t be crawled, loads slowly or is split across duplicate URLs ranks below what it deserves. Technical SEO lets good content count.
Does technical SEO help with AI search?
Yes. AI assistants rely on crawlers too. Pages that are server-rendered, fast, well structured and marked up with schema are easier for ChatGPT, Perplexity and Google AI Overviews to read and quote.
Floor 03 · Grow
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