Floor 02 · Web
Ecommerce website development. Stores that sell and ship.
Ecommerce website development builds the online store and everything behind it: the catalogue, checkout, payments, stock, shipping and the links to your accounting and marketplaces. yop develops ecommerce websites in Tallinn on WooCommerce, Shopify or custom code, in the languages and currencies you sell in, and the store, its data and its accounts stay yours.
Online stores
Which ecommerce platform should we pick?
The platform follows the business, not the other way round. WooCommerce suits stores that want full ownership, custom features and no platform fee per sale. Shopify suits stores that want hosted simplicity and a large app store. A custom build makes sense for marketplaces, B2B ordering or product logic no platform handles well.
Before choosing, we look at the catalogue size, variants, markets and currencies, payment and shipping providers, and the systems the store must talk to. That decides the platform, and the platform decides much of the cost.
- Catalogue. Products, variants, bundles, filters and a search buyers actually use.
- Checkout. Payments, taxes, discounts and shipping options for each market.
- Operations. Stock, orders, invoices and returns linked to your back office.
- Growth. SEO, product feeds, analytics and ad tracking set up at launch.
What we build
Everything a store needs to sell.
Store design
Product, category and checkout pages designed on a phone screen first, since that is where many orders start.
Payments and checkout
Card, wallet and local payment methods, with taxes and currencies set per country.
Stock, ERP and accounting
Orders, stock and invoices synced with the systems you run, so nobody retypes an order.
Marketplaces and feeds
Products and stock pushed to marketplaces and Google Shopping, orders pulled back in.
Shipping and returns
Carrier prices, shipping labels and tracking, and a returns process shoppers can finish without writing to you.
Ecommerce SEO
Category structure, product schema and page speed, so products can rank and show up in AI shopping answers.
Compare
WooCommerce, Shopify or a custom build?
| WooCommerce, Shopify and a custom ecommerce build compared | WooCommerce | Shopify | Custom build |
|---|---|---|---|
| Hosting | Your own | Hosted by Shopify | Your own |
| Recurring platform costs | None | A monthly plan plus paid apps | None |
| Custom features | Many, through code | Within apps and themes | Anything |
| Ownership of the store | Full | Data exportable, platform rented | Full |
| Best for | Content-rich stores, custom needs | A fast start, standard selling | Marketplaces, B2B, special logic |
How it runs
Five steps to the first order.
Workshop
Catalogue, markets, payments, shipping and systems mapped, and the platform chosen.
Design
Home, category, product and checkout layouts drawn and signed off.
Build
Store built, products imported, integrations connected on a staging copy.
Test
Real orders run end to end: payment, stock, invoice, shipping label, return.
Launch
Redirects, tracking, feeds and search setup, then support through the first weeks of orders.
Cost and timing
How much does ecommerce website development cost?
The platform, the size of the catalogue and its variants, the markets and the integrations set the price. A store on WooCommerce or Shopify with standard payments and shipping costs far less than a custom marketplace. yop gives a fixed price per phase after the first workshop, so the cost is known before design starts.
A typical store launches a few months after kick-off. Large catalogues, several markets or an ERP integration add time, so we launch the core store first and add the rest in phases.
Your store
Show us the catalogue, we’ll name the platform.
Send your catalogue size, markets and the tools you use today. Expect our answer two working days later: the platform we would choose, and why.
Questions
Asked about online stores.
What is ecommerce website development?
Ecommerce website development is building an online store and the systems behind it: catalogue, checkout, payments, stock, shipping and integrations with accounting and marketplaces.
What does an ecommerce website cost?
Platform, catalogue, markets and integrations decide it. yop prices ecommerce projects as a fixed price per phase after a short workshop.
How long does an online store take to build?
A typical store launches a few months after kick-off. Large catalogues, several countries and ERP integrations add time and are often launched in phases.
Should we use WooCommerce or Shopify?
WooCommerce gives full ownership and flexibility without a platform fee per sale. Shopify is quicker to start and hosted for you. yop builds on both and recommends one after looking at your catalogue and plans.
Will the store work with our ERP and accounting software?
Yes. yop connects stores to ERPs, accounting, e-invoicing, marketplaces and cargo companies through their APIs, so orders and stock stay in sync.
Can you move our store from another platform?
Yes. We migrate products, customers and orders, map every URL and set redirects so the store keeps its search traffic.
Do you build SEO into ecommerce websites?
Yes. Category structure, product schema, page speed and clean URLs are part of every store yop builds, and ongoing ecommerce SEO can follow on the Grow floor.
Fast websites and online stores, built to sell in every language you need.
Fast, multilingual websites and web apps your team can edit.
Screens people understand without a manual.
WordPress sites your team can edit and Google can read.
One page, one offer, built to turn clicks into leads.
Updates, backups, security and small changes, every month.
Faster pages, passed Core Web Vitals, fewer lost visitors.