Floor 03 · Grow
Digital marketing services. Found, chosen, remembered.
Digital marketing services bring the right people to your business online and turn them into customers: search and AI answers, content, PR, social media and paid ads. yop runs digital marketing from Tallinn as one plan, carried out by the same team that builds sites and makes films, and every ad account, dashboard and file stays in your name.
On this floor
Three groups, one growth plan.
Search and AI answers, content and PR, social and ads. Each room works on its own; together they share one plan and one set of numbers.
Search and AI answers
Found on Google, named by ChatGPT and the other assistants.
Technical fixes, content and links that lift you on Google.
Your name in the answers ChatGPT, Gemini and Perplexity give.
Crawling, indexing and speed fixed at the source.
What holds your site back, ranked by what it costs you.
Found on the map when people search nearby.
Categories and products that rank and sell.
How often AI assistants name you, measured every month.
Grow · 2 / 2
Content and PR · Social and ads
Digital marketing
Which channels do digital marketing services cover?
Digital marketing services cover the online channels that bring customers: search engine optimization and its newer twin, generative engine optimization for AI answers; content and digital PR that earn attention and links; social media; and paid ads on Google and Meta. Analytics ties them together, so you can see which channel pays back.
Most companies don’t need all of it at once. We start with an audit of where your buyers look and what you already have, then put the channels in order: usually search and AI answers first when buyers are already looking, ads for quick tests, social and PR to be remembered.
- Search and AI answers. SEO, GEO, technical fixes, local and ecommerce SEO, AI visibility tracking.
- Content and PR. Articles, landing pages, digital PR and link building.
- Social and ads. Social media management, Google Ads and Meta ads.
- Measurement. Analytics, conversion tracking and one report across channels.
Which one do I need?
Start from what you want to change.
You want more people to find you on Google.
SEO: technical fixes, content and links.
Buyers ask ChatGPT about your field and you are not in the answer.
GEO: pages AI assistants can quote.
Customers search for your service near them.
Google Business Profile, maps and reviews.
You have the expertise but no time to write it down.
Articles and pages written for search and AI.
Leads have to start coming in within weeks.
Google Ads campaigns and landing pages.
Your social accounts are quiet or inconsistent.
A calendar, posts and replies, every week.
Compare
SEO, ads or social media?
| SEO and GEO, paid ads and social media compared | SEO and GEO | Paid ads | Social media |
|---|---|---|---|
| Time to first results | Months | Days | Weeks |
| Cost over time | Falls as pages rank | Rises with every click | Steady |
| Reaches people who | Are already searching | Match your targeting | Follow or discover you |
| When you stop paying | Pages keep ranking for a while | Traffic stops at once | Reach drops quickly |
| Best for | Steady, long-term demand | Tests, launches, fast leads | Brand, trust and community |
How it runs
Four steps to steady growth.
Audit
Search visibility, AI answers, ads, social and analytics reviewed, with access moved to your name where needed.
Plan
Channels in order, a budget range for each and the numbers we will report on.
Run
Pages, content, campaigns and posts produced and published, with weekly checks.
Report
One monthly report across channels: what moved, what it cost and what changes next.
Ownership
Do the accounts and the data stay in our name?
You do, from day one. Google Analytics, Search Console, Google Ads, Meta Business Manager, social profiles and every dashboard are created in your company’s name or moved into it, and yop is added as a partner or user. If we part ways, there is nothing to hand back.
There are no account managers in between either: you talk to Anıl or Hatice, who plan the work and report on it.
House brands
Search and content in Türkiye.
For companies selling in Türkiye, dijitalicerik, our SEO, GEO and content studio there, runs search from inside the market.
Your growth
Show us where you are, we show you where to start.
Send your site and the channels you use today. In two working days one of the founders writes back with the first channel we would fix.
Questions
Asked about marketing.
Which channels do digital marketing services cover?
Digital marketing services include SEO and GEO, content, digital PR and link building, social media management, paid ads on Google and Meta, and the analytics that ties them together. yop plans all of them together and runs only the channels your goals call for.
How much do digital marketing services cost per month?
It depends on the channels and markets. yop agrees a fixed price for setup and a fixed monthly fee for ongoing work before anything starts; ad spend is paid by you directly to Google or Meta.
Which questions sort a good digital marketing agency from a weak one?
Four things: whose name the accounts are in, who you will deal with, how results are reported, and the plan for the first 90 days. yop’s answers: you own everything, you talk to the founders, and you get one monthly report across channels.
How soon does digital marketing bring results?
Paid ads can produce leads in a matter of days. SEO and GEO build over months, and content and PR add up over time. A good plan mixes channels so something works early while the slower ones build.
Should we start with SEO or with ads?
If buyers already search for what you sell, start SEO now because it takes time, and use ads to bring leads while it builds. If nobody searches for it yet, ads and social create the demand first.
What happens when you take over from another agency?
We start with an audit of what exists, move every account into your company’s name, keep what works and change what doesn’t, step by step so results don’t drop.
Do you work in other languages?
Yes. yop runs SEO, content, social media and ads in English, Turkish, Estonian, German, Finnish, French, Spanish and Arabic, with a native speaker on every language.
Floor 03 · Grow
More on the Grow floor
Found on Google, named by ChatGPT and the other assistants.
Technical fixes, content and links that lift you on Google.
Your name in the answers ChatGPT, Gemini and Perplexity give.
Crawling, indexing and speed fixed at the source.
What holds your site back, ranked by what it costs you.
Found on the map when people search nearby.
Categories and products that rank and sell.
How often AI assistants name you, measured every month.
Pages and articles that answer what buyers ask.