Floor 02 · Web
Custom web development for sites that sell in every language.
Custom web development starts from your content and your buyers, not from a theme built for someone else. yop builds fast sites on WordPress or custom code, in as many languages as your buyers read, and your team can edit every page without calling a developer.
What we build
Sites, catalogs and web apps.
Company websites
Pages that answer what buyers ask, load fast on a phone and lead to one clear next step.
Catalogs and listings
Projects, units, products or cases with filters, set up so your team adds a new one in minutes.
Web apps
Portals, dashboards and booking flows that run in the browser, with accounts and data behind them.
Every site we ship
Built in, not bolted on later.
Fast on phones
Images, fonts and scripts are trimmed until the page passes Core Web Vitals on a mid-range phone.
Many languages
Every language version has its own address and hreflang tags, and Arabic or Farsi pages mirror the layout from right to left.
Edited by you
Pages are built in Elementor Pro or a simple admin, so text, images and new pages need no developer.
Ready for search
Clean HTML, schema, sitemaps and answer-first copy, so Google and AI assistants read the site correctly.
Safe and backed up
Updates, backups and uptime checks are in place before launch, not after the first incident.
Yours to keep
Domain, hosting and every login sit under your company. We work inside them as guests.
WordPress or custom?
Two ways to build it.
| When we build on WordPress and when we write custom code | AWordPress | BCustom code |
|---|---|---|
| Best for | Company sites, catalogs, blogs | Web apps, portals, heavy logic |
| Who edits | Your team, in the page builder | Your team, in an admin we build |
| Time to launch | Weeks | Weeks to months |
| Running cost | Hosting and plugin licences | Hosting and upkeep |
| Languages | Through a multilingual plugin | Built into the data model |
How it works
From page map to launch day.
- 01
Map
Which pages exist, what each one must answer and which search term it targets.
- 02
Design
The key pages designed first, on desktop and phone. The rest follow the same system.
- 03
Build
A staging link that grows every week, so you can click through the site while it is made.
- 04
Languages
A native speaker writes or reviews each language version before anyone can see it.
- 05
Launch
Redirects, analytics, Search Console and a speed check on launch day.
Recent sites
Three sites, twelve language versions.
Emtan Construction
A project and unit catalog for homes in Northern Cyprus, with right-to-left Farsi.
Open the case →Berfin
A Tallinn accounting firm, rebuilt in English, Turkish, Estonian and Finnish.
Case comingNextMig
An immigration consultancy site built from scratch and planned for SEO and GEO.
Case comingDemand
What buyers type into Google.
Source: Semrush, monthly searches, US database, October 2026
Questions
Before the first wireframe.
Something else on your mind? Ask us directly →
Your site
Start with a page map.
Share the link to your current site, or just describe the idea. We reply with the pages we would build first and why.
What is custom web development?
Building a website or web app for your content and your users instead of adapting a ready-made template. The design, the page structure and the features follow what your buyers need to see and do.
Do you build on WordPress?
Yes. Most company sites we build run on WordPress with Elementor Pro, so your team can edit them. Web apps with heavier logic are written as custom code.
Can you build a multilingual website?
Yes. Our recent sites run in two to six languages, each with its own URLs and hreflang tags, and right-to-left layouts where needed.
Do you build websites in Turkey?
Turkish-language websites are built by our sister studio İçerik101. yop covers the other languages.