Floor 02 · Web
WordPress development services. Custom, fast, yours.
WordPress development services build and extend sites on WordPress: custom themes and blocks, plugins, WooCommerce stores, integrations and migrations from other platforms. yop develops WordPress sites in Tallinn that load fast, work in several languages and stay easy for your team to edit, and the code and hosting stay in your name.
WordPress
What do WordPress development services include?
WordPress development covers everything between a blank install and a site your team runs on its own: a theme designed for your content, custom blocks for the page types you use, the plugins that are really needed, links to your CRM and analytics, and a setup that stays fast after a year of edits.
We build with the block editor or with Elementor Pro, depending on who edits the site and how much freedom they need. Either way, plugins stay few: each one adds updates to run and weight that slows the site.
- Custom themes and blocks. Designed around your content, not adapted from a theme sold to thousands.
- Plugins. Custom plugins for features no plugin does well, and a short list of trusted ones for the rest.
- Multilingual WordPress. Separate language versions with their own slugs, metadata and hreflang.
- Migrations. From Wix, Squarespace, other CMSs or old WordPress builds, with redirects so rankings are kept.
What we build
The WordPress work we do most.
Company and brand sites
Custom design on WordPress, with blocks your team can combine without breaking the layout.
WooCommerce stores
Catalogs, payments, shipping and stock, with product feeds for shopping ads.
Custom plugins
Calculators, booking flows, member areas and integrations written as clean, documented plugins.
Headless WordPress
WordPress as the content back end with a fast custom front end, for sites that need app-like speed.
Migrations and rebuilds
Content moved, URLs mapped and redirects set, so the new site keeps the old site’s search traffic.
Speed and care
Core Web Vitals fixed after launch and updates handled every month.
How it works
Enter it once, see it everywhere.
Custom post types and fields turn WordPress from pages into data. Your team fills in one form, and the site places the entry wherever the design needs it.
No copying between pages: the projects list, the home slider, the map and the sitemap all read the same entry.
One form for the project: title, city, year and a photo.
Toolbox
What we build WordPress with.
Few tools, chosen on purpose. Each one has to earn its place on the site, because every extra plugin is one more thing to update.
Editing
- Block editor
- Elementor Pro
- Custom blocks
- Custom post types
Selling and languages
- WooCommerce
- Multilingual setup
- Hreflang
- Schema
Quality
- Staging copies
- Daily backups
- PageSpeed Insights
- Search Console
Every plugin on a site we build is listed in the editor guide, with what it does and why it is there.
How it runs
Four steps to a site you run.
Audit
Content, current site, plugins and traffic reviewed, with a list of what to keep and what to drop.
Design
Page types and blocks designed in Figma and approved before development.
Develop
Theme, blocks and integrations developed on a test site you can explore yourself.
Launch
Content moved, redirects tested, speed checked and your team trained on the editor.
Fit
When WordPress is the right call.
WordPress powers a big part of the web, yet it does not fit every brief. Here is how we decide with clients.
WordPress fits if
- Your team publishes pages, posts or products every week.
- The site is content first: pages, catalogs, a blog, a store.
- You want many developers to choose from, now and later.
- You need several languages, each with its own addresses.
Look elsewhere if
- The product is mostly logic: accounts, workflows and data. Custom code fits better.
- Nobody will keep the site updated after launch.
- You want no hosting work at all and accept a platform’s limits.
- You need a native mobile app more than a website.
Compare
Custom WordPress or a bought theme?
| A custom WordPress build compared with a bought multipurpose theme | Custom WordPress buildOur pick | Bought multipurpose theme |
|---|---|---|
| Code loaded | Only what the site uses | Every feature the theme offers |
| Speed | Built for Core Web Vitals | Often slow out of the box |
| Editing | Blocks made for your page types | Generic blocks and many settings |
| Updates | Your own code, updated by us or your team | Depends on the theme author |
| Cost to start | Higher | Low |
Cost
What decides the price of a WordPress build.
After the audit, every phase gets a fixed price. These are the parts of a build that move it most.
Custom blocks
Each block type your team will use is designed, coded and tested. A small, well-planned set can cover a whole company site.
Custom plugins
Calculators, booking flows or member areas are written and documented as code you own.
Content to move
Hundreds of posts, products or media files need scripts, checks and a redirect map.
Languages
Each language brings its own slugs, metadata, hreflang and a native check of the copy.
WooCommerce
Payments, shipping and stock bring templates and testing that a brochure site can skip.
Editor choice
Block editor or Elementor Pro: both work, and the setup effort differs only a little.
Hosting
Where should a WordPress site be hosted?
On managed hosting in the region where most of your visitors are, with daily backups, a staging copy, current PHP and a CDN in front. Cheap shared hosting is often the first reason a well-built site feels slow.
yop sets up the hosting account in your company’s name, so you are free to change provider or agency at any time. If you want, we look after it as part of website maintenance.
Your WordPress site
Send us the URL, we look under the hood.
Our reply comes within two working days and covers the first things we would change, and why.
Questions
Asked about WordPress.
What do WordPress development services include?
WordPress development services include custom themes and blocks, plugins, WooCommerce, integrations, multilingual setup, migrations and speed work. yop can also write the copy and run SEO and GEO for the site.
How much does WordPress development cost?
Page types, custom features, languages and the content to migrate decide the price. yop gives a fixed price per phase after a short audit.
What is a realistic build time for a WordPress website?
For a company site, a few weeks pass between the signed-off design and launch. WooCommerce stores and migrations of large sites take longer.
Do you build with Elementor or with Gutenberg blocks?
Both. The block editor fits sites that want tight layouts and maximum speed; Elementor Pro fits teams that like to design visually. We choose with you, based on who edits the site.
Can you migrate our site to WordPress?
Yes. We move content from Wix, Squarespace, other CMSs or old WordPress builds, map every URL and set redirects so search rankings carry over.
Is WordPress secure?
WordPress core is well maintained; most hacked sites run outdated plugins or weak passwords. A short list of trusted plugins, regular updates, backups and login protection keep the risk low.
Can you look after a WordPress site built by another agency?
Yes. We start with an audit of the theme, the plugins and the hosting, tell you what is solid and what is fragile, and fix the urgent parts first. You don’t need the old agency’s help, only the logins in your company’s name.
Fast websites and online stores, built to sell in every language you need.
Fast, multilingual websites and web apps your team can edit.
Screens people understand without a manual.
Online stores that sell, ship and keep stock in sync.
One page, one offer, built to turn clicks into leads.
Updates, backups, security and small changes, every month.
Faster pages, passed Core Web Vitals, fewer lost visitors.