Floor 03 · Grow
Google Ads agency. Clicks that turn into leads.
A Google Ads agency plans, builds and manages your paid search, Shopping and YouTube campaigns so each euro of ad spend brings leads or sales at a cost you can plan around. yop manages Google Ads from Tallinn, builds the landing pages in the same team and sets up tracking properly, and the ad account and its data stay in your name.
Google Ads
What work does a Google Ads agency handle?
A Google Ads agency researches what your buyers search for, builds campaigns around those searches, writes the ads, sets bids and budgets, and adjusts them every week based on what brings leads. The difference between a profitable account and an expensive one is usually in the details: negative keywords, match types, conversion tracking and the page the ad sends people to.
We run the account and its landing pages as one job: a strong ad that lands on a slow or unclear page throws the click away. And we set up conversion tracking before spending, so every decision rests on leads and sales, not clicks.
- Search. Text ads on the searches that show buying intent.
- Shopping and Performance Max. Product ads from your feed, for online stores.
- YouTube and Display. Video and banner ads for reach and remarketing.
- Tracking. Conversions, enhanced conversions and offline leads from your CRM.
Self-check
Is your account leaking budget?
Tick what is true for your account. Most leaks are cheap to fix once someone looks for them.
0/ 6
Nothing ticked yet. Pick the ones that are true today.
One leak. Usually an afternoon’s work to close.
Budget is going to searches that never buy. An audit pays for itself.
The account is running you. Give us read access and we show where the money goes.
What we manage
Six parts of a working account.
Keyword research
The searches worth paying for, and the long list of negatives that aren’t.
Campaign structure
Campaigns and ad groups organized by intent, with budgets where the returns are.
Ads and assets
Headlines, descriptions, sitelinks and images run side by side to find the winners.
Landing pages
Pages built or improved by our own designers and developers to match each campaign.
Conversion tracking
Google Ads, GA4 and your CRM connected, so the account learns from real leads and sales.
Weekly optimization
Each week we go through bids, budgets, search terms and ads, and log what we change.
Try it
Add a negative, get the budget back.
Every account pays for some searches that will never buy. Add negative keywords one group at a time and watch the spend move to searches that can.
Illustration for a made-up office chair shop. The spend shares are examples, not data from a real account.
- ergonomic office chairCan buy18%
- office chair delivery tallinnCan buy14%
- office chair repair diyNever buys9%
- office furniture jobsNever buys11%
- free office chairNever buys8%
- office chair vs gaming chairResearching10%
- how to clean an office chairNever buys12%
- office chair with headrestCan buy16%
- − jobs
- − free, diy
- − how to
Four of eight search terms will never buy.
Compare
Google Ads or SEO?
| Google Ads compared with SEO | Google Ads | SEO |
|---|---|---|
| Time to first results | Days | Months |
| Cost | Every click | Work on pages and links; no click cost |
| Control | Full: budgets, targeting, timing | Partial |
| When you stop | Traffic stops | Rankings fade slowly |
| Best for | Fast leads, tests, launches | Steady, long-term traffic |
Price
What sets the management fee.
Setup and management are fixed fees agreed in advance; the ad spend goes straight to Google. These decide the fee.
Markets and languages
Each market gets its own keyword research, ads and budget.
Landing pages
Building or rebuilding a page for each campaign is design and development work.
Campaign types
Search alone is simpler than Search, Shopping, YouTube and Performance Max together.
Product feed
A store needs a clean Merchant Center feed before Shopping ads can run.
Tracking
Offline conversions from your CRM take more set-up than a form on a page.
Account history
An account that already exists gets an audit and a clean-up first.
How it runs
Four steps to a profitable account.
Audit or setup
An existing account audited, or a new one created in your name, with tracking.
Plan
Campaigns, keywords, budgets and targets agreed before launch.
Launch
Campaigns and landing pages live, with tracking tested on real conversions.
Optimize
Tweaks every week and a plain-English report every month.
Glossary
Google Ads, in plain words.
The words that fill every Google Ads report and proposal, explained the way we explain them to clients.
- Conversion tracking
- Telling Google which actions count as a result, so bids follow leads and sales instead of clicks.
- Match type
- How close a search has to be to your keyword before the ad appears: broad, phrase or exact.
- Negative keyword
- A word that stops your ad from showing, such as “free” or “jobs” for a shop.
- Performance Max
- A campaign type that shows ads across Google’s channels from one set of assets, steered by its own automation.
- Quality Score
- Google’s 1-to-10 score for how well a keyword, its ad and its landing page suit the search.
- Search terms report
- The list of real searches that showed your ads. Most wasted budget is found here.
Budget
What Google Ads budget makes sense for us?
Enough to buy a few dozen clicks a day on your main keywords, so results are visible within weeks rather than months. Click prices depend on the market and the keyword, so we estimate the budget from real cost-per-click data for your searches before you commit.
Your card pays Google for the clicks. yop’s setup and management fees are fixed and agreed up front.
We give the estimate as a range: the clicks the budget buys at today’s prices, and the leads that would follow at a realistic conversion rate. The first month then replaces the estimate with real numbers.
Your account
Share read access, we’ll audit the account.
Starting from zero? Send us what you sell instead. In two working days one of the founders writes back with what we would change first.
Questions
Asked about Google Ads.
What work does a Google Ads agency handle?
A Google Ads agency plans, builds and manages paid campaigns on Google Search, Shopping, YouTube and Display, sets up conversion tracking and optimizes bids, budgets and ads for leads or sales.
What does a Google Ads agency cost?
With yop: one fixed setup fee and one fixed monthly management fee, both agreed before work starts. Click costs are separate: Google charges them to your card.
What budget do we need for Google Ads?
It depends on click prices in your market. We estimate it from real cost-per-click data for your keywords, so you can see the expected leads before you start.
How long until Google Ads brings results?
Clicks start on day one. Reliable lead numbers usually settle after a few weeks, once the campaigns have enough conversion data.
Does the Google Ads account stay ours?
Yes. We open it in your name or leave it there, and work through a manager account you can disconnect whenever you like.
Can you run Google Ads abroad?
Yes. We run them in English, Turkish, Estonian, German, Finnish, French, Spanish and Arabic, with keywords researched and ads written per market.
Should we use Performance Max?
Often, for online stores with a good product feed and solid conversion data. It automates where your ads appear, so we pair it with Search campaigns you can steer, and check what it spends on every week.
Floor 03 · Grow
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