Floor 02 · Web
Web development company. Custom sites and web apps.
A web development company builds the site or web app behind your business: the pages, the content system, the forms and the links to your other tools. yop does custom web development in Tallinn, on WordPress or custom code, in as many languages as your buyers read, and your team can edit every page without calling a developer.
What we build
Sites, catalogs and web apps.
Company websites
Pages that answer what buyers ask, load fast on a phone and lead to one clear next step.
Catalogs and listings
Projects, units, products or cases with filters, set up so your team adds a new one in minutes.
Web apps
Portals, dashboards and booking flows that run in the browser, with accounts and data behind them.
Under the surface
Four readers, one page.
People see the page. Screen readers hear its structure, Google reads its headings and schema, and the Arabic version turns it around. We build for all four at once.
A visitor sees one headline, a short answer and a form.
Every site we ship
Built in, not bolted on later.
Fast on phones
Images, fonts and scripts are trimmed until the page passes Core Web Vitals on a mid-range phone.
Many languages
Every language version has its own address and hreflang tags, and Arabic or Farsi pages mirror the layout from right to left.
Edited by you
Pages are built in Elementor Pro or a simple admin, so text, images and new pages need no developer.
Ready for search
Clean HTML, schema, sitemaps and answer-first copy, so Google and AI assistants read the site correctly.
Safe and backed up
Updates, backups and uptime checks are in place before launch, not after the first incident.
Yours to keep
Domain, hosting and every login sit under your company. We work inside them as guests.
Cost
What moves the price of a website.
There is no price list, because two sites with ten pages can be weeks apart. These are the factors that decide it, with the weight each one usually carries.
Page types, not page count
Ten pages made from two templates cost less than five pages that each need their own layout. We count templates.
Integrations
A form that feeds your CRM is quick. Live stock, bookings or member accounts need custom code and careful testing.
Languages
Each language adds copy, a native check, hreflang and testing. Right-to-left layouts add design work.
Content creation
Copy, photos and illustrations made from scratch take longer than content you already have.
Moving an old site
Every old URL is mapped and redirected, so the rankings you earned come with you.
Editing freedom
Letting your team compose new layouts takes more setup than editing text inside fixed blocks.
You get a fixed price for each phase after the first workshop, so the full cost is known before design starts.
How it works
From page map to launch day.
Map
Which pages exist, what each one must answer and which search term it targets.
Design
The key pages designed first, on desktop and phone. The rest follow the same system.
Build
A staging link that grows every week, so you can click through the site while it is made.
Languages
A native speaker writes or reviews each language version before anyone can see it.
Launch
Redirects, analytics, Search Console and a speed check on launch day.
Recent sites
Three sites, twelve language versions.
Emtan Construction
A project and unit catalog for homes in Northern Cyprus, with right-to-left Farsi.
Berfin
A Tallinn accounting firm, rebuilt in English, Turkish, Estonian and Finnish.
NextMig
An immigration consultancy site built from scratch and planned for SEO and GEO.
Glossary
Web words, without the jargon.
The terms that come up in every web project, each in a sentence or two, so nobody has to nod along in a meeting.
- CMS
- The content management system: the admin where your team edits pages, such as WordPress.
- Core Web Vitals
- Google’s three measures of real-world page experience: loading, response to a tap and layout stability.
- Hreflang
- A tag telling search engines which language and region each page version targets.
- Responsive design
- A layout that rearranges itself for phones, tablets and desktops instead of shrinking.
- Schema
- Labels in the page code that tell search engines and AI assistants what they are looking at, whether a company, a service or a question.
- Staging site
- A private twin of your site where changes are made and tested before they go live.
WordPress or custom?
Two ways to build it.
| When we build on WordPress and when we write custom code | WordPress | Custom code |
|---|---|---|
| Best for | Company sites, catalogs, blogs | Web apps, portals, heavy logic |
| Who edits | Your team, in the page builder | Your team, in an admin we build |
| Time to launch | Weeks | Weeks to months |
| Running cost | Hosting and plugin licenses | Hosting and upkeep |
| Languages | Through a multilingual plugin | Built into the data model |
Handover
What is yours on launch day.
Launch day ends with everything in your hands. If you change agency later, the next team starts from these files, not from zero.
The live site
On your domain and your hosting account, with SSL and daily backups switched on.
The code
Theme, custom blocks and plugins, kept in an archive or repository your company owns.
An editor guide
How to add pages, swap images and publish in each language, shown on your own site.
The redirect map
Every old address and the new page it points to, so search traffic carries over.
Your site
Start with a page map.
Share the link to your current site, or just describe the idea. We reply with the pages we would build first and why.
Questions
Before the first wireframe.
What is custom web development?
Building a website or web app for your content and your users instead of adapting a ready-made template. The design, the page structure and the features follow what your buyers need to see and do.
Do you build on WordPress?
Yes. Most company sites we build run on WordPress with Elementor Pro, so your team can edit them. Web apps with heavier logic are written as custom code.
Can you build a multilingual website?
Yes. Our recent sites run in two to six languages, each with its own URLs and hreflang tags, and right-to-left layouts where needed.
Do you build websites in Turkey?
Turkish-language websites are built by our sister studio İçerik101. yop covers the other languages.
How long does custom web development take?
A company website with a few page types usually takes several weeks from page map to launch. Web apps and portals take more time and ship in phases, so the most-needed parts launch first.
Do you redesign existing websites?
Yes. We start from what the current site does well: pages that rank, forms that bring leads, content people read. Then we redesign, move the content and redirect every old URL.
What should we prepare before we start?
A link to your current site or a short description of the business, the goals for the new one, and the person who will review copy and designs. Access to analytics and Search Console helps us keep what already works.
Fast websites and online stores, built to sell in every language you need.
Screens people understand without a manual.
WordPress sites your team can edit and Google can read.
Online stores that sell, ship and keep stock in sync.
One page, one offer, built to turn clicks into leads.
Updates, backups, security and small changes, every month.
Faster pages, passed Core Web Vitals, fewer lost visitors.